Biggest Brand Movers is a monthly feature highlighting the ten brands that have registered statistically significant growth across most brand metrics amongst consumers in the UAE. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month — ranging from aided brand awareness and corporate reputation to purchase consideration and customer satisfaction.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
In this month’s Biggest Brand Movers, we have compared the performance of hundreds of brands between April and May 2024 to investigate which brands have shown improvement across most brand metrics.
YouTube has claimed the top spot as UAE’s Biggest Brand Movers of May 2024. The online video sharing platform has claimed the top spot with improvements across 4 YouGov BrandIndex metrics out of the 13 that are considered. Museum of The Future, Oasis, Nestlé Pure Life and Uber are the next four brands with positive movement in their consumer perception across most brand metrics.