This week the Middle East jury met in Dubai to define the global shortlist and choose the Middle East Agency of the year.
Before the Gerety Awards 2024 shortlist revelation on Tuesday, June 11th, and the jury insight session hosted by Communicate Online, Gerety unveiled the recipient of the Middle East agency of the year.
Middle East Agency of the year: Impact BBDO
Commenting on the win, Ali Rez, Chief Creative Officer IMPACT BBDO MENAP “We are thrilled to have won this special award for the second year in a row. Gerety is vastly different from other shows, in that it brings a very unique lens to view the work through thanks to its completely female jury. Congratulations to our three brand partners that we featured in our portfolio cut: easypaisa, IKEA and the Government of Sindh + SPHF.”
*The selection of the agency of the year by country is chosen by local juries, examining portfolio entries comprising a single film, no longer than five minutes, showcasing up to three standout works from the past 12 months.
The Middle East agency of the year portfolio was awarded for featuring the following remarkable pieces:
Audio Nikah Nama for easypaisa
The Vallen Key for IKEA
Climate Change Town for SPHF
Join the Gerety jury insight panel as they discuss trends and favorite campaigns from the 2024 Gerety Awards, discover why the shortlisted works were chosen, reserve your spot HERE.
Moderated by Pavneet Kaur, Senior Editor at Communicate Online the panel includes:
Marie-Claire Maalouf, Chief Creative Officer, Edelman EMEA
Rita Harbie, Sr. Creative Director – Global Emerging Markets, Saatchi & Saatchi
Marwa Kaabour, Group Head of Marketing and Communication Best-Selling Author & CMO, Al Masaood Group
Lara Arbid, CEO MENAT, Initiative and Magna Global
