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20 Mar 2026 23:24

Advertising & Marketing The Latest

AGMC and Dubai Autodrome partnership unveils BMW XM as safety car for 2024 racing season

High performance BMW XM model to be the official safety car for next year’s season including Hankook 24H Dubai race

AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, has announced a partnership with Dubai Autodrome for its 2024 racing season – providing a BMW XM as the official safety car. The collaboration will begin at the much-awaited Hankook 24H Dubai race in January, a highlight of the 2024 racing season.

The BMW XM is a special model created to mark BMW M’s 50th anniversary. It comes with an M HYBRID drive system that produces 653 hp and a V8 engine with M TwinPower Turbo technology. The car also features a unique 4WD Sand mode designed specifically for this region’s terrain. Besides power and performance, the BMW XM offers luxury with its distinctive design and interiors.

The Sports Activity Vehicle marks a significant milestone in the legacy of BMW M as the first M model since the iconic BMW M1.

Ziad Boghdady, Director, Marketing & Customer Life Cycle Management at AGMC, commented on the partnership, saying: “We are proud to bring one of BMW’s most remarkable creations – the BMW XM – to the world of motor racing through our partnership with Dubai Autodrome. It is an extraordinary fusion of BMW M high performance and the new plug-in hybrid Drive System technology, making it the ideal safety car for these adrenaline-pumping races.”

The 18th edition of Hankook 24H Dubai, taking place at Dubai Autodrome from January 26 to 28, 2024, is set to be the racing season’s highlight. The 2024 season at Dubai Autodrome also includes the Asia Le Mans Series, DSBK National Championship, Formula 4 UAE, Formula Regional Middle East, and NGK Spark Plugs Race Weekends, with the races being held between January and April 2024.

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