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25 Dec 2024 05:10

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The One Club unveils annual year-end Global Creative Rankings

FCB Takes Top Spots in The One Club’s Year-End Global Creative Rankings for 2023

FCB ended the year in style, with FCB New York being crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year in The One Club for Creativity’s Global Creative Rankings 2023, which incorporates results from all of club’s leading global, regional, and local awards shows.

The annual year-end global benchmark report is a comprehensive ranking of agencies, brands and individuals based on points earned from winning entries in The One Show 2023, ADC 102nd Annual Awards, Type Directors Club TDC69 competitions, Art Directors Club of Europe ADCE 2023 Awards, ONE Asia Creative Awards 2023, and The One Club Denver, San Diego, and Miami chapter 2023 awards programs. In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus.

“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no hidden weightings in calculating the rankings, and unlike others it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”

Highlights of the combined Global Creative Rankings 2023 are as follows

Global Agency Rankings

FCB New York
Serviceplan Germany Munich
VMLY&R New York
Area 23 New York
TBWA\Media Arts Lab Los Angeles
BBDO Canada Toronto
Rethink Toronto/Montréal/Vancouver
Leo Burnett India Mumbai
Performance Arts Toronto
10.Dentsu Tokyo

Regional Agencies of the Year

APAC: Leo Burnett India Mumbai
Europe: Serviceplan Germany Munich
Latin America: Ogilvy Honduras Tegucigalpa
Middle East & Africa: ‿ and us Dubai
North America: FCB New York

Independent Agency Rankings

Serviceplan Germany Munich
Rethink Toronto/Montréal/Vancouver
Wieden+Kennedy Portland

Brand-Side Agency Rankings

Squarespace New York
Apple Cupertino
Apple London
Top Brand: Apple

Top Brand Parent Company: AB InBev

Top Non-Profit Client: The Government of Tuvalu

Production Company Rankings

Smuggler New York/Los Angeles
Helo Los Angeles
Collider Sydney

Music & Sound Company Rankings

JSM Music New York
TA2 Sound+ Music Toronto
Human New York/Los Angeles/London/Paris

Agency Network Rankings

FCB Global
Ogilvy Group
DDB Worldwide
TBWA Worldwide
BBDO Worldwide

Independent Agency Network Rankings

Serviceplan Group
Rethink
Wieden+Kennedy

Agency Holding Company Rankings

Omnicom Group
Interpublic Group
WPP

Highest-Ranked Work:

“Chillboards” by DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors for Coors Light.

The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.

Highest-Ranked Creative

Danilo Boer, global creative partner, FCB Global
Joel Simon, CEO, CCO, JSM Music
Debbi Vandeven, global CCO, VMLY&R

Highest-ranked creative individuals, by title.

CCO of the Year: Danilo Boer, FCB Global
ECD of the Year: Colin Selikow, DDB Chicago
Art Director of the Year (tie): Kai West Schlosser and Rohil Borole, both at Serviceplan Germany, Munich
Copywriter of the Year: Shruthi Subramanian, Serviceplan Germany, Munich
Director of the Year: Set Free Richardson, Helo
Designer of the Year: Wan Kang, Squarespace
CMO of the Year: Benoit Garbe, Anheuser-Busch

Country Rankings:

United States
Canada
Germany
United Kingdom
China

Region Rankings:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Global Creative College Rankings:

ArtCenter College of Design Pasadena
Brigham Young University Provo
School of Visual Arts New York

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