Madrid Turismo, an innovative initiative by IFEMA MADRID dedicated to promoting tourism and showcasing the vibrant city of Madrid, today announced a robust cross-channel marketing strategy with Connecting Travel to expand its reach and presence in the Middle East.
This partnership marks Madrid Turismo’s inaugural venture into the Middle Eastern market. It aims to fortify its presence through a comprehensive range of activities, including – Travel trade sales, PR & Media and Consumer Marketing to promote Madrid as a top tourism destination for Middle Eastern travellers.
“Our partnership with Connecting Travel marks an exciting milestone as we enter the Middle Eastern market. This partnership exemplifies Madrid Turismo’s dedication to expanding its horizons and presenting the unique blend of tradition and modernity that defines Madrid,” said Yolanda Perdomo, Director of Madrid Turismo.
Connecting Travel, renowned for its exceptional approach to linking destinations with travel professionals across the Middle East, is a pivotal player in the region’s travel industry. Through a network of events, conferences, and collaborations, Connecting Travel facilitates meaningful connections, fostering growth within the travel and tourism sector in the region.
“We are thrilled to partner with Madrid Turismo and collaborate with Think Strawberries MENA on this exciting initiative,” expressed Daniela Wagner, Business Development Director at Connecting Travel. “Madrid is a truly unique and cosmopolitan city, and we believe it has much to offer Middle Eastern travellers. We are confident that we can help Madrid reach its target audience in the region and attract more visitors.”
As a partner in this venture, Think Strawberries MENA, a visionary travel representation and destination marketing company, brings its expertise in designing tailor-made strategies to promote global destinations to Middle Eastern travellers; it is uniquely positioned to create bespoke campaigns that vividly showcase Madrid’s cultural richness, history, and attractions, resonating deeply with the discerning Middle Eastern audience.
Sanya Zaidi, Head of Business – GCC, stated: “We are delighted to be working with Madrid Turismo and Connecting Travel on this project. Our goal is to create campaigns that not only showcase Madrid’s attractions but also create a bridge of cultural understanding between Madrid and the Middle East. This partnership offers an exciting opportunity to connect Middle Eastern travellers with the richness of Madrid.”
Madrid has a rich history and culture, vibrant art scene and a diverse culinary scene. Its excellent value for money offer makes Madrid an attractive destination for Middle Eastern travellers. This strategic partnership brings together the strengths of each entity to introduce Madrid to the Middle East in an immersive way. Through a diverse array of B2B sales activities, media relations, social media campaigns, PR campaigns, and content marketing campaigns meticulously tailored to the GCC audience, this collaboration aims to engage travel professionals, media partners, and potential tourists, effectively introducing them to the captivating allure of Madrid.
As Madrid Turismo enters the Middle East market, it is poised to establish itself as a premier destination for Middle Eastern travellers seeking a unique blend of historical landmarks, world-class art, culinary delights, and a vibrant lifestyle. Madrid promises an unforgettable experience for all who explore its rich tapestry of offerings.
