Van Cleef & Arpels is pleased to announce the opening of its first Vietnamese boutique in Ho Chi Minh City.
The enchanted universe of the Maison graces Union Square in the heart of Saigon’s District 1, filled with rich history and preserved culture.
The boutique inherits the style of the Maison’s beloved ‘French apartment’, a home to showcase its uniqueness and expertise. From one room to another, the apartment-shaped layout reveals a passage inviting to the discovery of Van Cleef & Arpels universe. Specially curated picture frames, curtains, fabrics, wood floors and carpets create a familiar feeling that reinforces the experience and concept of the boutique.
In the Maison’s signature Art Deco style, the boutique portrays Oriental-inspired details and kimono motif bringing vibration and transparency. The captivating black façade is recognizable by its appeal: pure, authentic and elegant. Just like a precious jewelry case, the boutique has been carefully designed to make every visit an enchanting experience.
Visitors are invited to discover Van Cleef & Arpels’ emblematic collections such as Alhambra, Frivole and Perlée. High Jewelry creations are also presented, allowing customers to discover and explore the Maison’s savoir-faire.