Global Media Monitoring Tools Market to Reach $13.4 Billion by 2030
MediaObserver, the leading provider of digital monitoring, archiving, and media analysis services in the Middle East and North Africa region, has announced the expansion of its operations to encompass all Turkish daily newspapers, magazines, and news websites in its list of monitored media. With this expansion, it now covers over 200 Turkish newspapers, magazines, and websites, bringing the total number of media outlets it monitors daily to approximately 11,500.
Commenting on this expansion, Fadi Aldeeb, the Managing Director of MediaObserver, stated, “Media monitoring services are experiencing growing demand from both public and private institutions, both regionally and internationally. This is in the context of a strong digital transformation wave undertaken by many organizations, alongside the increasing reliance on social media platforms by users, leading to increased investments in the media monitoring industry, especially in media monitoring tools.”
Aldeeb referred to a report by “Fortune Business Insights,” which estimated the global media monitoring tools market at $3.96 billion in 2022, expected to grow from $4.63 billion in 2023 to $13.4 billion by 2030, reflecting a compound annual growth rate (CAGR) of 16.4% over the upcoming period.
He also noted that MediaObserver has experienced significant growth since its establishment in 2011, thanks to the dedication of its team, the adoption of development and modernization visions, and the establishment and enhancement of strategic partnerships and alliances with major companies in the region and globally.
The scope of the monitoring system has expanded to include all social media platforms, more than 10,000 news websites, over 130 satellite and terrestrial TV and radio channels, more than 350 daily and periodical newspapers, and 1,100 diverse magazines in the Middle East and North Africa region, strengthening the company’s competitive position.
It is worth mentioning that MediaObserver specializes in providing digital monitoring, archiving, and news and media analysis services to a wide range of clients in the Middle East, North Africa, and other parts of the world with precision, comprehensiveness, and intelligence to monitor news and content of interest to them around the clock. It provides them with daily and monthly reports to help them analyze their competitive position, make informed decisions, and maintain their corporate reputation.