NKN Media wins the bid for SpiceJet’s monthly in-flight magazine, Spice Route, surpassing several global publishing houses
NKN Media has been awarded the tender to publish the in-flight magazine Spice Route for the Indian airline SpiceJet. The first issue under NKN Media’s management will be published in August. Spice Route is among the most widely circulated in-flight magazines, read by over a million passengers each month. Its content covers a diverse range of topics, including travel, food, fashion, lifestyle, films, culture, and spirituality.
“The strategic decision to bid for the tender of SpiceJet’s inflight magazine is in line with NKN Media’s strategy to strengthen its position globally. Through this, we also aim to provide both Indian and Gulf-based brands and enterprises the opportunity to extend their reach to Spice Route’s extensive readership,” said Abdul Majid Khan, CEO of NKN Media.
SpiceJet is the fourth largest airline in India by the number of domestic passengers carried. It connects 73 destinations, including 60 Indian and 13 international, from its bases in Delhi and Hyderabad.
With exposure in publishing in-flight magazines, Abdul Majid Khan, at the helm of NKN Media, is keen to deliver an engaging, top-tier magazine that gives travellers a pleasant reading experience whilst also acting as a medium to communicate and connect with its stakeholders.
The magazine caters to a diverse audience, including business travellers, leisure travellers, and families. The readership predominantly falls within the 22 to 45 age group, making it a prime target for advertisers seeking to reach a young, dynamic, and urban demographic.
NKN Media will enhance the in-flight entertainment experience while also offering businesses in the Gulf region a brilliant avenue for targeted and effective advertising. Spice Route offers tailored advertising campaigns with varying rates based on ad size, placement, and campaign duration.