Coca-Cola builds on success as the world’s strongest and most valuable non-alcoholic beverage brand, valued at $33.5 billion.
Energy drink brands remain among the top 10 in the ranking.
Nespresso is the fastest growing non-alcoholic beverage brand.
Coca-Cola has the highest Sustainability Perception Value, valued at USD4.6 billion.
Coca-Cola triumphs as the strongest and most valuable non-alcoholic beverage brand in the world, valued at USD33.5 billion according to a new report from the leading independent brand valuation consultancy, Brand Finance. .
Each year, Brand Finance analyzes 5,000 of the biggest brands and publishes more than 100 reports ranking brands from all industries and countries. The 25 strongest and most valuable non-alcoholic beverage brands in the world are included in the Brand Finance Non-Alcoholic Drinks 25 2023 annual ranking.
The durability of Coca-Cola ‘s brand value(whose brand value is down 5% to $33.5bn) can be largely attributed to its global familiarity and reputation, bolstered by innovative product development, large-scale marketing campaigns and digital engagement. Ahead of the 2022 FIFA World Cup, the brand launched its “Believing in Magic” campaign, with the aim of celebrating the shared passion and connection experienced by football fans and fostering deeper relationships with the consumers. The brand also launched its digital engagement platform, Coca-Cola Fan Zone. Approximately 5 million fans connected to the platform which was activated in 41 markets, further boosting international exposure and brand prestige.
Savio D’Souza, Director of Valuation at Brand Finance , commented: “With a rich history, an iconic brand story and a steadfast dedication to customer experience and satisfaction, Coca-Cola has remained a global leader. The brand continues to boosting its international reputation and capturing the loyalty of generations around the world through clever and powerful marketing campaigns, product evolutions and innovative digital strategies.”
In addition to calculating brand equity, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing spend, brand equity, and business performance (Financial Results). Conforming to ISO 20671, Brand Finance’s assessment of brand equity incorporates original market research data from more than 100,000 respondents in 38 countries and 31 industries.
Coca-Cola also maintains its position as the world’s strongest non-alcoholic beverage brand, with a AAA+ rating and a Brand Strength Index (BSI) score of 89.6/100. The brand continues to enjoy immense recognition and popularity on a global scale. Aimed to connect with consumers on an emotional level and evoke nostalgic feelings, its iconic brand narrative, logo and memorable marketing campaigns have become deeply embedded in popular culture and have built customer loyalty around the world. .
Energy drink brands remain in the top 10
Red Bull (1% higher brand value, to $7 billion), Monster (8% higher brand value, to $6.8 billion), and Gatorade (7% lower brand value, to up to $4.9 billion) maintain their top 10 rankings this year, and Red Bull is the third most valuable non-alcoholic beverage brand. Energy drink consumption has continued to rise since the pandemic, with both adults and teens looking to energy drinks as convenient options to fuel active lifestyles. Red Bull remains one of the world’s most recognizable beverage brands, with a unique brand identity, a catchy slogan and a huge global presence fueled by its various sports sponsorships.
Nespresso is the fastest growing non-alcoholic beverage brand
Nespresso ‘s brand value (up 208% to $2.9bn) has risen tremendously since the pandemic, when home coffee consumption skyrocketed as customers sought a premium experience at home. With its emphasis on quality and luxury, Nespresso became a popular choice. The brand has continued to drive its premium perception and global reputation with its innovative range of coffee maker and pod offerings, as well as its sustainability initiatives, winning an award in 2022 for its innovation efforts in promoting retail coffee. fair.
Coca-Cola has the highest Sustainability Perception Value, valued at USD4.6 billion
As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving its overall value. One of these attributes, which is rapidly growing in importance, is sustainability. Brand Finance assesses the perceived degree of sustainability of certain brands, represented by a “Sustainability Perception Score”. The value linked to sustainability perceptions, the “Sustainability Perceived Value” (SPV), is then calculated for each brand.
Coca-Cola has the highest Sustainability Perception Value, at USD4.6 billion. It should be noted that the brand’s position at the top of the SPV chart is not an assessment of its overall sustainability performance, but rather indicates how much brand equity it has tied to sustainability perceptions. That said, Coca-Cola promotes an ambitious sustainability program, with the goal of making 100% of its packaging recyclable worldwide by 2025 and using at least 50% recycled material by 2030. The company also aims to implement sustainable solutions throughout its value chain, with the goal of reducing greenhouse gas emissions by 25% by 2030 and achieving zero net carbon emissions by 2050.
