15 Oct 2024 02:19
Advertising & Marketing
June 25, 2018 by MediavataarMe News Desk | Leave a Comment
A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded....
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Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers...
To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in...
June 24, 2018 by MediavataarMe News Desk | Leave a Comment
While IT, and most businesses, have been focused on operational excellence for the past 20-30 years, Gartner, Inc. analysts said...
Experiential Marketing
A new elite international T20 cricket league, organised in partnership with the Emirates Cricket Board (ECB) and sanctioned by the...
RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, has announced that the company won...