28 Feb 2026 15:58
Mobile & Digital
November 16, 2015 by MediavataarMe News Desk | Leave a Comment
WPP announces that GroupM, the world’s leading media investment management group, has acquired a majority stake in mobile marketing...
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Advertising & Marketing
Consumer confidence throughout the European region continued its steady, uphill climb in the third quarter, as 21 of 32 markets...
Roughly 60 percent of the world is without Internet today, and even where online access is available, it can still...
I was the last of my friends to get an iPhone. Our IT department is on my speed dial. And...
November 15, 2015 by MediavataarMe News Desk | Leave a Comment
Marketers often want consumers to see products as novel, and a new study in the Journal of Marketing shows them...
Before telling the world about their innovation-in-progress, companies should carefully weigh the costs and benefits. As a company nears completion...
