Advertising & Marketing

Advertising & Marketing

eBay to launch its first ever global campaign

October 13, 2014 by MediavataarMe News Desk | Leave a Comment

EBay is to launch its first ever global campaign under the strapline “Shop the World”, ahead of the key Christmas...

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Advertising & Marketing

The nine regions that shape global adspend growth

October 13, 2014 by MediavataarMe News Desk | Leave a Comment

Since 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising...

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Advertising & Marketing

Why retailers need everyday earners not just occasional shoppers

October 12, 2014 by MediavataarMe News Desk | Leave a Comment

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities...

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Advertising & Marketing

Snack Attack: What Consumers are Reaching for Around the World

October 12, 2014 by MediavataarMe News Desk | Leave a Comment

Who doesn’t love a good snack? Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when...

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