13 Jan 2025 21:02
Advertising & Marketing
July 20, 2015 by MediavataarMe News Desk | Leave a Comment
Advertising is inherently a creative process, and creativity is often associated with a free-form approach to the development of ideas...
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We are in the middle of a global brand marketing crisis The global/local tug of war is one of the...
July 19, 2015 by MediavataarMe News Desk | Leave a Comment
Dubai-based IHC has won the GCC integrated communications account for Travelex following an extensive multi-agency pitch. Travelex is the world’s...
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products, and more than half (57%) say...
July 16, 2015 by MediavataarMe News Desk | Leave a Comment
The UAE’s highly diverse population leaves organisations facing unique customer service challenges but its buoyant aviation sector has proved they...
Since the acquisition of McQuay International in 2006, Daikin had integrated many of its attributes and innovations that had positioned...
