20 Jan 2026 20:08
Advertising & Marketing
May 12, 2016 by MediavataarMe News Desk | Leave a Comment
There has been a stark rise in loyalty programme membership among the UAE affluent middle class since 2014, particularly in...
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The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are...
We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning...
They are the universal themes that dominate human consciousness everywhere on earth: the lens through which we understand ourselves and...
May 11, 2016 by MediavataarMe News Desk | Leave a Comment
One of the major trends shaping consumer behaviour today is that, while the desire for status hasn’t gone away and...
Rob Reilly, Global Creative Chairman of McCann Worldgroup, has been named the Jury President for Branded Entertainment at the 2016...
