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Advertising & Marketing
October 30, 2017 by MediavataarMe News Desk | Leave a Comment
Kantar Millward Brown has transformed its annual Getting Digital Right study into a global Getting Media Right study. Why? Because...
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WPP announces that it is taking a minority stake in IR Media Ventures Corp. (“Fatherly”), a digital media company producing...
October 26, 2017 by MediavataarMe News Desk | Leave a Comment
Marketers today are under ever greater pressure to take advantage of big data, generate results in real-time, and use attribution...
One morning recently, an impromptu discussion broke out in the office about what makes for great advertising. We discussed a...
Today, we’re announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads. We...
A trip on the New York subway soon reminds you that we live in a mobile-first culture. Out of the...
