05 May 2026 09:56
Advertising & Marketing
June 26, 2018 by MediavataarMe News Desk | Leave a Comment
Oliver Wyman, the global leader in management consultancy, is set to leverage its expertise in driving significant value for the...
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J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally...
June 25, 2018 by MediavataarMe News Desk | Leave a Comment
TBWARAAD delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, leading the MENA...
A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded....
Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers...
To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in...
