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Advertising & Marketing
February 11, 2016 by MediavataarMe News Desk | Leave a Comment
Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance...
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Mobile & Digital
Look for the app economy to see significant growth over the next four years. That’s the takeaway from a new...
J. Walter Thompson has appointed award-winning creative, Marco Bezerra, Executive Creative Director of the Dubai operation. Dubai is the MENA...
For many marketers measuring social media ROI is a daunting challenge, one we’re not quite yet sure how to meet,...
Once we’ve covered our essential living expenses, how do we spend the money left over? Whether we stash our spare...
Training initiative offers vocational education to marketing services professionals in WPP companies across Africa WPP, the world’s largest communications services...
