Winners for The One Show 2020, this year’s largest global awards program for advertising and design, will be revealed through special online “The One Show For All” announcements on June 17-18, according to The One Club for Creativity.
A custom-built The One Show 2020 Winners’ Showcase will go live on The One Club website at 12:00 pm EDT on June 17, unveiling all recipients of this year’s Gold, Silver and Bronze Pencils. Winners will be showcased on the platform by discipline, allowing visitors to view work case studies and credits, and also search for winners by individuals, agency, brand, discipline and region.
More than 100 of the winning entries in The One Show Winners’ Showcase will be accompanied with brief jury shoutout videos, where a cross section of judges for this year’s show congratulate the team behind the work and explain why they thought it was worthy of a Pencil.
Also new this year will be The One Show Digital Pencils, available to every member of a creative team identified in credits for winning work. Developed by R/GA New York, the personalized Digital Pencils will be rendered in advance and downloadable in three sizes for immediate sharing on social media. Physical Pencils will also be sent to winners as usual in the coming weeks.
On June 18 at 12:00 pm EDT, The One Show’s prestigious special awards for 2020 will be announced in a pre-recorded streaming video featuring special guest presenters on The One Club social channels and website; details to be announced shortly.
Special awards include The One Show 2020 Best of Show, all Best of Discipline winners, Green Pencil, Penta Pencil, Sustainable Development Pencil and Cultural Driver Pencil. They also include naming of Agency of the Year, Independent Agency of the Year, In-House Agency of the Year, Network of the Year, Creative Holding Company of the Year, Production Company of the Year and Client of the Year.
“We’re highly sensitive to the state of the world, there’s no question the combined impact of the pandemic, economic slowdown and racial injustice makes this a difficult time,” said Kevin Swanepoel, CEO, The One Club. “As a nonprofit organization, it’s our mission to support the global creative community, and we believe elevating and recognizing the best work in the world is a way to inspire creatives and bring some good news to the industry right now.”
“The One Show For All” theme reflects the organization’s quest to rally unity within the creative community as it deals with work furloughs and larger societal issues.
“It’s clearly not a time for celebration as usual, but recognizing amazing work is a shared positive experience,” said Swanepoel. “As the industry’s largest global program for celebrating creativity this year, The One Show 2020 can serve as the platform and driver for bringing the industry together.”
Of note is the strength of this year’s winning non-profit and corporate social responsibility entries, which demonstrate the best face of advertising: great work doesn’t just sell products, it’s also able to address important issues and change perceptions, behaviors and lives for the better.
The One Show Archives and Creative Ranking will serve as the authoritative global resource this year for the creative community to gauge trends and see the best work in the world.
In early March, The One Club announced the switch from in-person to online judging for The One Show 2020 and ADC 99th Annual Awards. The change allowed jury members from around the world to continue to review entries in safe environments, and enabled both awards shows to maintain global integrity and quality to the judging process.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation.