To Extend Distribution of Cowen’s Award-Winning, Cannabis Industry Thought-Leadership
Cowen, Inc.and Marijuana Business Daily announced a new exclusive partnership. As part of their collaboration, MJBizDaily will become the exclusive cannabis industry distributor of Cowen’s thought-leading fundamental and Washington policy research on the cannabis industry, including reports published as part of its highly regarded Ahead of The Curve® research series. In turn, MJBizDaily will provide a valuable distribution channel for Cowen’s cannabis research, broadening its reach into the network of industry participants and investors with a dedicated focus on cannabis. Cowen’s cannabis research features the acclaimed work of Wall Street analyst Vivien Azer and is notable for including cross-sector insights from its award-winning teams.
Distribution of Cowen’s cannabis-related research through MJBizDaily is expected to launch in the first quarter of 2020.
The partnership is reflective of the growing mainstream focus on the cannabis business and investments in the industry, as well as the respective leadership positions of Cowen and MJBizDaily. MJBizDaily is the leading business news information resource for the medical marijuana and retail cannabis industry and produces the MJBizCon trade show, which is the largest gathering of cannabis business professionals in the world. This year’s conference – which will be held December 11-13 in Las Vegas – expects to host nearly 35,000 attendees from more than 75 countries and will include programming that benefits every sector. In September 2016, Cowen became the first major investment bank and brokerage firm to initiate research coverage of the emerging legal cannabis industry, publishing a 110-page Ahead of The Curve™ report incorporating the work of ten senior analysts spanning health care, technology, consumer and Washington policy. Since that time, Cowen has led the financial services industry in its publication of in-depth research and hosting of content-driven industry events aimed at understanding the wide-ranging opportunities and implications presented by the cannabis industry.
“MJBizDaily has long been the established go-to resource for serious cannabis industry investors, executives and entrepreneurs,” said Chris Walsh, CEO of MJBizDaily. “This partnership ensures our readers continue to receive the highest caliber information and business resources produced both internally and via partners like Cowen. Vivien Azer and the entire Cowen team have been industry pioneers, and we are excited to feature their insights on this exclusive basis.”
“Vivien was the first Wall Street analyst see to the potential of the emerging cannabis industry,” said Lisa M.C. Thomas, Managing Director and Associate Director of Research for Cowen. “Her experience, insight and data-driven approach have made her one of the most respected thought leaders in the space.”