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27 Dec 2024 05:21

Advertising & Marketing

TAG Heuer releases KSA Limited Edition green Aquaracer

TAG Heuer has unveiled its limited edition Aquaracer with a striking green bezel, that has been inspired by the dominant color in the flag of the Kingdom of Saudi Arabia (KSA).

The KSA limited edition timepiece will also feature a steel screw-down case back with a special engraving “KSA LIMITED EDITION” and is numbered out of 200, as only 200 pieces have been created. The special KSA limited edition Aquaracer will be available across Saudi Arabia from 23rd September 2019.

Offering a unique double security clasp and unidirectional turning bezel, the limited edition green Aquaracer is water resistant up to 300 feet and a unique example of TAG Heuer designed technology, merged with aesthetic prowess. Complimented by a stainless steel bracelet and fine brushed steel folding clasp, the hour and minute hands are illuminated by white superluminova and enable the wearer to easily tell the time, regardless of whether it’s night or day.

“TAG Heuer has had a presence in Saudi Arabia for many years and we are proud to have the opportunity to release a limited edition Aquaracer that bears a special meaning. Reminiscent of the green color of the Saudi flag, we are happy to introduce the KSA limited edition Aquaracer with a green bezel and look forward to many more years of prosperity and progress,” said Paul Boissonnet, Brand Director for TAG Heuer Middle East.

As part of the launch for the green Aquaracer in Saudi Arabia, TAG HEUER unveiled a local campaign that featured four prominent tastemakers and key opinion leaders from the Kingdom. Exemplifying the brand values of high performance and not cracking under pressure, the four participants are:

Raha Moharrak – First Saudi woman to climb the Everest

Ibrahim Basha – Filmmaker and leading vlogger 

Muath Al-Essa – Pro Drifter and breast cancer awareness advocate

Mohammad al-Sahlawi – Celebrated Saudi Arabian footballer

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