Blue Apple— a boutique communications agency based in Dubai Media City, announced that it has adopted a refreshed brand logo designed to better reflect its core values, offerings and the agency’s goals for expansion and growth. The company has also updated its website, www.blueappleco.com. This announcement follows close on the heels of the firm’s fifth anniversary, which it celebrated on a grand scale at the JW Marriott Marquis in Dubai in December 2015.
The new logo and website embody Blue Apple’s status as an all-inclusive communications company, which includes facilitating targeted Advertising, Branding, PR, Digital and Retail across existing and new media. The new mobile-friendly website, themed on the concept of The FARM, reflects the DNA and culture of the company. It showcases the strengths of the multi-faceted agency, highlights its processes and introduces the people instrumental in building the brand. Its seamless interface puts functionality at its foundation, making it easy for clients and visitors to access information without getting ‘lost’ in the presented content.
The new brand logo is aimed at being a creative catalyst for starting a conversation with clients about meeting their needs in a competitive market. By aligning capabilities from across the company, Blue Apple aims at not just offering ingenious solutions to clients but also identifying opportunities for them.
Vishal Anand, CEO, Blue Apple, said the timing was right for Blue Apple to take this important step. “We’re excited to roll out the new logo and website as a part of the evolution of our brand identity. We recently celebrated an important milestone – our 5thanniversary – in the presence of our partners, clients and well-wishers. We started the agency with six employees and have grown into a company with 45 employees. This is a testament to our commitment to providing innovative solutions that are driven by the practices of communication, engagement and experience. Our distinctive new logo and website further mirrors the dynamism and passion of the firm for bringing the smartest approaches to the clients and sectors we serve.
“It also combines our client-centric mind-set with our focus on excellence and innovation. We are all about thinking outside the box to meet the changing needs of the time, be it Advertising, PR, Branding, Retail or Digital engagement; this is why our clients choose us. We work with some of the most well-known brands in the industry and are rich in experience and ideas, which are aimed at taking our clients’ business to the next level.”