Tiago Ribeiro “Tito” is one of the main global references in the sector of social networks and digital innovation with passage by agencies as Pong Dynasty (is part of Flag. The Creative Disruption). SapientNitro, and several other agencies of Publicist’ Group, launched in 2011, during the Festival of Advertising of Cannes a startup boutique focused on the production of digital content innovation-based for new media and mobile, currently Tito works for the larger groups of communication of the world in the area of social media, and now the publicist points out 7 major trends for digital market.
Creative data
Not for nothing Cannes Lions launches a unique category for this theme; working with more mathematical areas or until engineering does not seem more complicated.
And projects such as these will certainly steal the scene when the subject is social media in the next year. Creative date is nothing more than the creation of projects based and technology essence that uses databases to build more complex systems and more interconnected and innovative campaigns. It’s the time for engineers to work alongside community managers.
Actionable Insights
Rise creation with relevant references affine transformation in order to build a strategy really relevant to the customer business also becomes a function of the social media Agency’s team. The data collected through deep analyzes of established within digital scope become powerful insights along with the analytical capacity to map and avail oneself of consumer’s emotions that can and should direct advertising investment.
Social Mobile
Moving devices’ evolution to the arrival of wearable together with a global Internet connectivity improvement, mobile arrived to stay and will steal the scene becoming the most important channel of its brand, i.e. the first screen is already the mobile.
Niche Platforms
The era of large partner platforms live on borrowed time, increasingly small networks appear and earn the audience of thousands of people with the same objectives, and this year promises to win the confidence of companies that have already perished that niche platforms are a great opportunity to get closer to a specific public. And in turn, many users are leaving the great and known quintessential space networks such as Facebook and Twitter.
Branded Content
A good content platform allied to a strategy with consistent brand lawyers and digital PR, does wonders for any business. But everything will really depend on the quality of the content produced by the brand, production of useful or fun content, and connection with your identity proposal, but among all adapted to a completely different language from traditional means.
Segmented Campaigns
Doing the segmentation of your audience segmentation, will guide the generation of increasingly effective content for it. The great challenge is realizing that most of the times your public have people tastes very different from yours, i.e. a campaign that would be perfect for anyone who has lunched with you in the same restaurant, becomes completely unnoticed to your public. The segmentation is a primary factor for success and goes far beyond a plan of media, is really having four or five completely different campaigns at the same time interconnected by a higher concept, but with different exclusion.
Inbound Marketing
Throughout the years, the market has evolved and more mature enterprises have understood the powerlessness of lead entertainment through their digital channels. The well-known attraction marketing gains strength to ally to concepts such as Meaningful Marketing to which ensures the importance to building a relationship with the consumer and not simply getting leds, and this will be a great change in brand behavior.
