Privacy is at the top of most consumers’ concerns, but according to one new report those privacy concerns aren’t stopping consumers from sharing certain information with brands they trust.
Gigya has released its 2015 State of Consumer Privacy & Personalization report and among the findings are data that show consumers are increasingly concerned about their privacy, but are willing to forego a little privacy for more targeted – personalized – contact from trusted brands.
“Although data privacy concerns are seemingly at an all-time high, it’s evident that consumers are prepared to share their personal information with businesses if presented with a clear value exchange and a high level of transparency,” said Patrick Salyer, CEO of Gigya. “In addition, as consumers continue to embrace advanced authentication methods, brands must equip themselves to handle an increasing volume and variety of rich identity data in order provide truly relevant 1:1 experiences.”
Some interesting findings from the report include:
•59% of shoppers say they’ll register for websites/mobile apps using PayPal or Amazon accounts
•41% of shoppers say they ‘are comfortable’ with biometric logins such as thumbprints or eye/facial scans
•90% of shoppers are ‘at least somewhat’ concerned about how brands use their data
•30% say they receive 1-3 ‘irrelevant messages’ each day
•88% say they use social network profiles to login/register for websites
About three-quarters of Seniors/Baby Boomers use social logins. Of all consumers using social login about half (56%) say they do so because they don’t like filling out registration forms.