On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has been crowned Network of the Year for the fourth year in a row with 123 Lions.
Highlights of Cannes Lions 2015 for Ogilvy & Mather included:
·1 Titanium – for Ogilvy & Mather Buenos Aires’ ‘Beer Tooth Implant’ for Cerveza Salta beer
·Ogilvy Brasil, São Paulo in third place for Agency of the Year
·26 Golds
·The launch of Upstandr.com – a movement against cyber bullying – alongside Monica Lewinsky, the Ogilvy & Inspire speaker for 2015
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “Four in a row! We are overwhelmed with gratitude. This remarkable achievement is a testament to the bravery of our clients and the creativity of our teams around the world. Thank you to our clients, our people, the Judges and Cannes Lions.”
Miles Young, Worldwide Chairman and CEO at Ogilvy & Mather, said: “We are beyond delighted to have earned Network of the Year for the fourth time running. My thanks to Khai for his creative leadership and to our clients for their faith in us.”
At the closing award ceremony, Ogilvy & Mather took home a prestigious Titanium Lion for Ogilvy & Mather Buenos Aires’ ‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer.
Cerveza Salta – Beer Tooth Implant 1
The global creative network took home 2 Golds in Branded Content & Entertainment – one for Ogilvy & Mather Paris’ emotive and impactful ‘The Marathon Walker’, which also won Lions in Media, Outdoor and PR earlier in the week, and one for Ogilvy & Mather Frankfurt’s ‘Rabbit Race’ for Media Markt, which won Lions in Direct, Promo & Activation and Media.
Water for Africa – Marathon Walker 2
In total this year at Cannes Ogilvy & Mather won:
·1 Titanium Lion
·26 Gold Lions
·36 Silver Lions
·60 Bronze Lions