The fifth and final awards ceremony of the week has concluded Cannes Lions for 2015. During the presentation winners of the last four entry sections were announced, alongside the Lion of St. Mark, the LionHeart Award and a series of Special Awards.
In Film, 101 Lions were awarded this year, including dual Grands Prix. In the TV/Cinema category, F/NAZCA Saatchi & Saatchi São Paulo won for Leica Institutional, “Leica Gallery São Paulo”, which Jury President Tor Myhren, President and Worldwide Chief Creative Officer of Grey, described as being a nearly unanimous decision by the jury. Of The Martin Agency Richmond’s work for Geico, “Unskippable: Family Long Form 01”. Myrhen said, “This broke every rule that we know in filmmaking. In the least sexy media space available, pre-roll, GEICO made content so good they challenge you not to watch. But of course, you can’t take your eyes off it.”
In Film Craft, the Grand Prix went to adam&eveDDB for John Lewis Partnership, “Monty’s Christmas” with 66 Lions announced in total. “Our decision is absolutely from the heart. All of the Gold Lions were fantastically executed but this is the one piece that connected with us on a human level. It touched our hearts,” said Jury President, João Daniel Tikhomiroff, Founder, Partner-Director, Mixer.
In Branded Content & Entertainment there were 63 Lions, however a Grand Prix was not awarded. Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find “a unique element that we will still be talking about in 10 years’ time,” which he attribtued to the developing nature of the discipline. “The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content.”
16 Titanium and Integrated Lions were also presented. The Titanium Grand Prix went to CP+B Boulder for Domino’s “Emoji Ordering”, while the Integrated Grand Prix was collected by Wieden+Kennedy New York for Jordan Brand, “RE2PECT”.
The Titanium and Integrated Jury was also responsible for selecting The ALS Association’s “Ice Bucket Challenge” as the Grand Prix for Good from amongst gold Lion-winning charitable, public service or not-for-profit work that was not eligible for a Grand Prix in other entry sections.
During the ceremony, Bob Greenberg, Founder, Chairman and CEO, R/GA was also named this year’s Lion of St. Mark in recognition of his outstanding contribution to creativity in advertising and communications. Former US Vice-President Al Gore was given the LionHeart Award for his work in bringing environmental issues to the attention of the world. And the Creative Marketer of the Year trophy was given to HEINEKEN, collected by Jan Derck van Karnebeek, Chief Commercial Officer.
Other awards presented at this evening’s ceremony were:
Agency of the Year was given to R/GA New York. Grey New York came second and Ogilvy Brasil, São Paulo third.
Independent Agency of the Year went to Droga5, New York. Second place Wieden+Kennedy, Portland and third to Wieden+Kennedy, London.
The Palme d’Or, given to the most awarded production company, was presented to Smuggler USA. Blink UK came second and Somesuch UK third.
The Network of the Year award was presented to Ogilvy & Mather with BBDO Worldwide taking second place and Grey in third.
Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis Groupe third.