BR Communications FZE has announced its plans to exceed growth margins by 90% in 2015. After a resoundingly successful year in 2014 and with a predicted increase in revenues this year to hit 40%, the company is focused on expanding its services and product profile to boost client retention.
The company’s founder and MD Bahaa Fatairy noted that the main challenge faced by media consultancies in the region lies in selecting the most suitable marketing strategy, saying, “The key to diversifying our growth strategy lies in choosing a method that caters to the country-specific needs of our clients. We pride ourselves in developing modern, unique PR and Media services packages, and thus we are looking for that WOW-factor in all our marketing initiatives.”
BR Communications’ tried-and-tested marketing strategy is a mix of online media (social and digital media) and print media (PR). According to an internal survey, it has been ascertained that 85% of people prefer the same combination, as statistics provided by Arabianmarketer revealed that digital media grew by 17 per cent this year to reach USD 142 billion globally, while traditional media such as TV, radio and print magazines occupy a majority share of 69.6% in the international market.
A key part of BR Communications’ growth strategy is centered on the creation of original, creative ideas for local and regional companies, with a view to retaining them in the long term.
In anticipation of its growth in the MENA region, the first quarter of 2015 was characterized by preparations to launch PR and Media services in a number of regional and European markets. To that end, the company spent much time assessing potential partners and identifying the relative strengths and weaknesses of the business infrastructure needed to support its client-centered services.