Eros Group – the sole distributor of world-renowned brands; Samsung, Hitachi, TCL & Linksys, brings home the highly coveted “Brand of the Year’ Award by Superbrands Council UAE – the independent authority and arbiter of branding.
Eros Group has been voted as ‘Brand of the Year’ by Superbands, owing to its market supremacy and dominance; customer loyalty, quality, trust, and longevity. Having scored the highest point amongst all the brands, Eros Group received the respected title at the 11th annual Superbrands tribute event held in Dubai on June 15, 2015. The tribute event which is dubbed globally as the ‘Oscars of Branding’, was attended by the country’s most prominent senior business, marketing and branding executives.
Accepting the award on behalf of Eros Group, Deputy CEO, Mr. Niranjan Gidwani said, “We are delighted and honored to receive the top Superbrands tribute and thank the council members and associates for voting for Eros Group. As a brand, we have always understood the importance of marketing and in having a meaningful relationship with our customers, our suppliers and our own employees. This award reflects our efforts over the past three decades, and reaffirms our commitment to achieve our vision of 2015.”
Eros Group has been chosen as the strongest brand in the country following a comprehensive evaluation process based on a meticulous selection criterion set by the Superbrands Council Middle East. This involves professionals from various sectors of homegrown as well as international brands, to select the winner through a voting mechanism. Previously, Eros Group has been voted the UAE’s Choice – Superbrand – for five consecutive years.
Eros Group is today standing tall as an organisation with over AED 4.5 bn in revenues, 33 retail stores across UAE, 15 world-class brands in its portfolio, and industry recognized awards. Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East.