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31 May 2026 11:11

Advertising & Marketing

Aussie business expert to share ‘Joy of Business’ with Dubai entrepreneurs

Simone Milasas, director of numerous global companies and worldwide coordinator of Access Consciousness®, will bring unique business insights and ideologies to Dubai through a series of sessions covering business idea generation, creation implementation, and overcoming of challenges under the Joy of Business brand.

The sessions, organised by Dubai-based Rejuvenate 2012 and Beyond (CEO-U Events) will be held at the Jumeirah Creekside Hotel from 19-21 June and are based on the life-changing techniques, tools and processes designed by Access Consciousness® which have in the past 25 years changed the lives of over 30,000 people in 173 countries around the world. 

Due to the demand for Joy of Business sessions, this is the second world tour of the popular classes with Ireland, India, the US, Australia and New Zealand all set to welcome Simone’s unique insight into the business world. 

“Bringing Simone to Dubai was an obvious choice as news surrounding SME’s and the difficulties they face in the region has been well documented in the media. Bringing a new perspective to the fore, through Simone’s global business credentials and unique take on achieving targets and objectives, makes her the ideal candidate to impart her years of experience through a tried and tested workshop environment,” said Jennifer Randive, CEO Rejuvenate 2012 and Beyond (CEO-U Events)

In addition to the classes, Simone is author of the Joy of Business book. Translated into seven languages, the book gives readers a new perspective on creating a business and a lifestyle that works for the individual. 

A total of three classes will target business owners, entrepreneurs, aspiring business set-ups and corporate suits at all levels, by showcasing Simone’s unique interpretation of creating a successful working environment through asking questions, taking alternative approaches to workplace issues and continually making new choices to benefit the company, all while enjoying the process. 

“Joy of Business was developed to underscore the antithesis of what we have traditionally perceived business to be: something that you have to have right, that once you make a decision you have to stick to it, and you cannot change your point of view. What each Joy of Business session highlights is in order to meet business targets, the realisation the choices you make, may or may not work yet you are willing to have the courage to move forward and change, even walk away if necessary,” said Simone Milasas, business expert, author and session facilitator of Joy of Business.

“During my sessions I work with business owners and people in business to inject a totally new energy into what they do. Joy of Business allows me to help facilitate ideas from the generation stage to fruition, often outwith participants perceived business parameters,” she added.

The first session to take place is the Joy of Business Foundation, during this class Simone assists participants by looking at business and money from a very different place and outlining new business possibilities.

The Joy of Business Advanced 2 Day gets underway on the 20th June and will provide thought, insight and ideas to make business changes, reduce stress and anxiety by creating an enjoyable working environment. The two-day session starts at 9.30am at a cost of US$1200 per participant. To attend the class the participant must complete the Foundation Class.

For more information and to register for the classes please visit www.accessjoyofbusiness.com.

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