Effie Worldwide today announced that WPP has once again topped the Global Effie Index.
The Effie Index recognises the architects of the most effective marketing communications ideas from around the world, determined by their performance in more than 40 national and regional Effie Award competitions.
Thanks to the continued success of its operating companies, 2015 is the fourth consecutive year that WPP has been named the world’s most effective holding company.
Neal Davies, President and CEO of Effie Worldwide, said: “Since the launch of the Effie Effectiveness Index five years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results.
“My sincere congratulations must go to WPP for their unprecedented success in leading the Global Effie Index for the fourth straight year. To be awarded Most Effective Holding Company is a pinnacle in itself: to do it four years running sends a clear message to the worldwide business community about creating ideas that work.”
Sir Martin Sorrell, founder and CEO of WPP, said: “Some people talk about the importance of effectiveness to the marketing services industry. That’s like saying goals are important to football, or speed is important to Formula One. It’s not merely important – it’s the point of what we do.
“Strategy, data, insights and, of course, outstanding creativity are the ingredients WPP agencies use to deliver their mission: results for clients. Or, to put it another way, creative effectiveness.”