FCB Joburg heads what is arguably one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Not surprisingly, its client, Coca-Cola South Africa, tops the other – the Overall Ranking By Brand table.
The Loeries Official Rankings list the top brands as well as the top agencies, specialist focus areas and individual performance in key areas.
Ranking high up the table was expected for the agency after its stellar performance at the 2014 awards ceremonies last month. It won no less than 10 Loeries: six for Coca-Cola South Africa (for whom it took one of just four Grand Prix awards made over the weekend for its inspirational #RainbowNation activation during Freedom Month), two for Toyota Genuine Parts, and one each for Lexus and Labello.
In addition to its top Overall ranking, FCB Joburg also leads the Overall Ranking By Agency Size (Large) table.
On a personal level, FCB Joburg Executive Creative Director, Jonathan Deeb is at the top of the Executive Creative Director table while FCB South Africa Group CEO and Chief Creative Officer, Brett Morris, takes 2nd place on the Chief Creative Officer list. Demonstrating the agency’s creative depth and strategic prowess, three Creative Directors and a Senior Strategist were also ranked highly on their respective tables.
“It’s gratifying to see our collective hard work and successful partnerships with our clients being recognised – well done to all our talented people who were part of bringing these ideas to life.” commented Deeb.
And this year for the first time, a ranking for brand representative was provided, recognising the integral role that brands play in the creating of award-winning communications. Deeb’s client, Sharon Keith from Coca-Cola South Africa, takes the number one spot here.
“It’s been an incredible year for FCB Joburg and its clients,” said Managing Director, Alistair Mokoena.
“Just a few weeks before Loeries in the Sunday Times Top Brands Survey 2014, Coca-Cola South Africa had been named as South Africa’s Favourite Brand, making it two-in-a-row for the iconic brand. In addition, it walked away with a Grand Prix win as the brand that has done the most to uplift the community, 1st place in the Soft Drinks Consumer Category, and 2nd place for the brand that does the most to look after South Africa’s environment and natural resources.
“Largely as a result of this performance plus that of other FCB Joburg brands (Eskom, Koo, Old Mutual, Toyota SA, Wimpy), FCB South Africa was awarded the Robyn Putter Top Brand Agency of the Year Award, which is calculated on a points system for agencies with clients that achieved first, second and third place in the survey.
“Putting in such a strong performance on the Loeries Official Rankings tables is the proverbial cherry. High 5 to both agency and client teams for their ground-breaking work; and personal congratulations to Sharon, Brett and Jonathan, as well as Collette, Grant, Tian and Kabelo,” said Mokoena.