iReserved, a UAE-founded hospitality technology platform specialising in premium dining and lifestyle reservations, will participate in the VISTA Start-Up Programme at the Dubai Airshow 2025. The programme highlights emerging companies developing solutions that align with shifting global trends in digital innovation, mobility, and guest experience surrounding major travel hubs. This participation follows iReserved’s recent presence at the Future Hospitality Summit World 2025, adding to a growing number of regional events where the company is contributing to sector-wide discussions.
Founded by Emirati entrepreneur Rashed Mohammed Omar Bin Haider, iReserved develops digital tools that allow high-end venues to manage seat-level bookings, guest preferences and operational flow during peak periods. With major global events in the UAE driving significant footfall to restaurants, lounges and lifestyle destinations, platforms like iReserved have become increasingly important in maintaining service standards and managing demand.
At the 2025 Dubai Airshow, iReserved will engage with aviation and service-technology stakeholders to examine how hospitality systems can interact with broader travel and event ecosystems. The company will showcase its reservation engine and venue management dashboard at Stand V30, inviting discussions on interoperability, user experience and data-driven service design.
“Dubai’s major events have created new patterns in how guests move between aviation, hospitality and lifestyle experiences,” said Rashed Mohammed Omar Bin Haider, Founder & CEO of iReserved. “Participating in the Dubai Airshow allows us to understand how different sectors are addressing similar expectations around immediacy, clarity and personalised access.”
Adding to this, Abdul Salam (Abdo) Kayali, General Manager of International Relations at iReserved, said: “The Airshow attracts global decision-makers who have a direct influence on how aviation and hospitality ecosystems evolve. For iReserved, this is an opportunity to listen, learn, share knowledge and build connections that help us align our platform with the future direction of service technology both in the UAE and internationally.”
The inclusion of a hospitality-focused platform within the Airshow’s start-up pavilion highlights the shifting nature of service technology in the region. As the UAE expands its reputation as a centre for high-end travel and tourism, digital reservation systems are becoming a core part of the visitor journey, not only at venues, but surrounding exhibitions, conferences and major cultural events.
For young innovative start-ups, the Dubai Airshow offers an opportunity to gather insights that will help shape the platform’s continued development. iReserved aims to contribute to the UAE’s long-term digital infrastructure by supporting venues with tools that improve operational efficiency and deliver more predictable guest experiences during high-demand periods.