Best of Show and Best of Disciplines to be announced tomorrow during Creative Week 2025 in New York.
Agencies in Kazakhstan, Kenya, Saudi Arabia, South Africa, and United Arab Emirates were among the Pencil and Merit winners from 55 countries in The One Show 2025.
Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Impact BBDO Dubai and Leo Dubai led in the region with two prestigious One Show Gold Pencils each. Overall, agencies in the Middle East & Africa won four Gold Pencils, eight Silver, eight Bronze, and 48 Merits.
The list of The One Show 2025 Pencil winners from the region is as follows.
Gold
IMPACT BBDO Dubai “Child Wedding Cards” for UN Women in Health & Wellness, Direct Marketing
IMPACT BBDO Dubai “Child Wedding Cards” for UN Women in Print & Promotional, Print & Promotional for Good
Leo Dubai “The Great Indian Dunk” for NBA India in Out of Home, Direct Marketing
Leo Dubai “The Great Indian Dunk” for NBA India in Print & Promotional, Print & Promotional for Good
Silver
BigTime Creative Shop Riyadh “4th Judge” for The Ring Magazine in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
BigTime Creative Shop Riyadh “Everything or Nothing” for General Entertainment Authority in Moving Image Craft & Production, Production Design
Carbon Films Cape Town with Bananas Johannesburg and Taprod Bangkok “Let There Be Cake” for KFC Thailand in Moving Image Craft & Production, Direction – Single
Leo Dubai “The Great Indian Dunk” for NBA India in Out of Home, Posters – Series
Leo Dubai “The Great Indian Dunk” for NBA India in Out of Home, Craft – Art Direction
Leo Dubai “The Great Indian Dunk” for NBA India in Print & Promotional, Craft – Art Direction
Promise Johannesburg with The Kinetic Johannesburg and Hey Papa Legend Johannesburg “The Vluit Project” for AfriSam in Experiential & Immersive, Experiential Audio
TBWA\Hunt Lascaris Johannesburg with Sterling Sound Johannesburg “Bedtime Stories for Business People” for City Lodge Hotels in Interactive, Online & Mobile, Craft – Writing
Bronze
BigTime Creative Shop Riyadh “4th Judge” for The Ring Magazine in Creative Use of Technology, Use of AI – Other
BigTime Creative Shop Riyadh “Obsession” for General Entertainment Authority in Film & Video, TV, VOD, & Online – Over 90 Seconds – Single
BigTime Creative Shop Riyadh “Obsession” for General Entertainment Authority in Moving Image Craft & Production, Direction – Single
FP7 McCann Dubai with Current Global Dubai and Craft Dubai “Heinz Insurance” for Heinz in Interactive, Online & Mobile, Customer Experience/CX
Joe Public Johannesburg “There’s a beer for you” for AB InBev/Hansa Pilsener in Radio & Audio-First, Use of Humor
Joe Public Johannesburg “There’s a beer for you” for AB InBev / Hansa Pilsener in Radio & Audio-First, Craft – Writing – Series
Leo Dubai “The Great Indian Dunk” for NBA India in Print & Promotional, Newspaper – Series
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for “Spreadbeats” on behalf of Spotify. “Spreadbeats” was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 156 Gold Pencils, 197 Silvers, 270 Bronze, and 1,027 Merits.
This year’s One Show awards ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
In addition to The One Show 2025 awards ceremony, Creative Week 2025 included the Young Ones Student Awards ceremony, Type Directors Club TDC71 Best of Discipline winners and exhibition, ADC 104th Annual Awards ceremony, exclusive Executive AI Creative Summit, and the first-ever Creative Week AI Creative Challenge.
Please visit Creative Week 2025 for more information and tickets.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.