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09 Jan 2025 19:31

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Prerna Mehra to lead the MEA Gerety Jury this year

Gerety opens for entries and announces the locations and jury presidents for the 2025 Gerety Awards.

There are 15 locations for the executive jury sessions this year: New York, Toronto, London, Paris, Eastern Europe, Southeast Asia, Düsseldorf, Madrid, Milan, LATAM, Melbourne, MEA, Los Angeles, Tokyo, and São Paulo.

As well as defining the shortlist, the executive jury sessions each select the agency and production company of the year from their country.

NEW FOR 2025: The Effectiveness Cut will look at work that has achieved measurable impact in meeting business objectives and fulfilling a brand’s purpose effectively.

Looking towards the judging, Grand Jury member Rifah Qadri, Executive Director Marketing, easypaisa in Pakistan said “It is an honor to serve as a Grand Jury member for the Gerety Awards, a platform that champions diverse perspectives and celebrates creativity. Being from a market that is dynamic and rapidly evolving, I am excited to contribute to recognizing work that challenges conventions, inspires change, and drives progress on a global scale. I also look forward to learning from the brilliant women on the jury, whose unique experiences and perspectives will undoubtedly enrich my own understanding of creativity and impact.”

The jury presidents leading the executive jury sessions for the 2025 Gerety Awards include:

Prerna Mehra, Creative Director and Head of Design, MullenLowe MENA, UAE
Emma De La Fosse, Chief Creative Officer, Edelman, UK
Tomoko Kanezaki, Managing Director, Creative Planning, Dentsu Inc. Japan
Nicole Ellerton, Group Creative Director, Cossette, Canada
Marjorieth Sanmartin, Chief Creative Officer, Philipp und Keuntje and fischerAppelt, Germany
Joanne Theseira, CEO, Publicis Communications, Singapore
Stefanie DiGianvincenzo, Creative Lead, META, Australia
Virginia Mosquera, Creative Director Author & screenwriter, McCann Spain
Samantha Scaloni, ECD, DDB, Italy
Julia Dovlatova, ECD, WPP at CP EMEA, VML Prague, Czech Republic
Dani Ribeiro, CCO, WMcCann Brazil
Celeste Dalairac, ECD Isla, Argentina
Chrystel Jung, Creative Director, BETC France
Lauren Smith, ECD, 72andSunny, USA
Rosie Bardales, Chief Creative Officer, VML NYC, USA

The full executive jury will be announced in the coming weeks. In the meantime, you can learn more about the Grand jury and Jury Presidents at www.geretyawards.com

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