ATL Media, the commercial arm of Zee Entertainment Middle East, in collaboration with Al Adham Productions, has won the “Best Regional Original Drama Series” award at the 14th ASBU BroadcastPro ME Summit and Awards for their groundbreaking series Aghmed Aynayk. This prestigious honour celebrates the outstanding efforts of both production companies in delivering a world-class series that has captivated audiences and set a new standard in broadcast media.
Mr. Ashok Namboodiri, Chief Business Officer of International Business at Zee Entertainment Middle East, expressed his enthusiasm, stating “This award is a true reflection of the vision and dedication of everyone at ATL Media, as well as our incredible partners at Al Adham Productions. Aghmed Aynayk has deeply resonated with viewers, and this recognition reinforces our commitment to creating content that is both meaningful and culturally relevant. We’re incredibly excited about what lies ahead and remain focused on taking Indian storytelling to global audiences, showcasing its rich narratives and universal appeal.”
Mr. Adil Memon, Executive Vice President of Content and Marketing at Zee Entertainment Middle East, expressed his excitement, stating “We are incredibly proud to receive this recognition alongside our prestigious partner Al Adham Production. Aghmed Aynayk is the result of an amazing collaboration between our teams, blending creativity, technology, and passion for storytelling.”
Aghmed Aynayk is the Arabic adaptation of the popular Indian drama Aap Ki Antra. The series preserves the emotional depth and family dynamics of the original, while infusing it with a cultural twist to better connect with local audiences. The MENA adaptation thoughtfully incorporates regional traditions, values, and contemporary social issues, offering a unique viewing experience that speaks directly to the diverse cultures of the Arab world.
Beyond its success at the BroadcastPro ME Summit and Awards, Aghmed Aynayk has emerged as the top-selling Arabic series, now distributed across more than 15 broadcasters and platforms throughout the MENA region. The series also earned recognition from the Arab States Broadcasting Union (ASBU), receiving the 2nd Place Award for Arabic Production 2024. This prestigious award further underscores the series’ excellence in production, storytelling and its cultural impact.
