London International Awards (LIA), one of the world’s most distinguished International Awards for creativity, after ten days of rigorous onsite judging by some of the industry’s top luminaries, is delighted to unveil the Winners & Finalists across 29 disciplines.
Each juror sees every piece of work in their respective Categories. There is no pre-judging of the entries. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Terry Savage, LIA Chairman stated, “As you approach the end of the awards, you reflect on what made 2024 such an outstanding year: The quality of the jurors, ensured rigorous debate was held but in an atmosphere that was totally collaborative and creatively focuses. The quality of the Creative LIAisons program was inspiring not just to those who attended but also to world-leading speakers who spoke to the delegates. It is so refreshing to see our industry leaders taking so much time and giving so much energy to help develop the next generation, whether in the Creative LIAisons program, during the Statue discussions, in the hallways, or at the social functions. And that sums up the essence of LIA, where the focus is on improving the industry, we work in.”
This year 935 LIA Statues were awarded to 45 countries from around the world. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honouring 270 Finalists.
The United States has again exceled, being the most awarded country at LIA 2024. After the onsite judging concluded in Las Vegas, agencies from the United States won a staggering 277 statues – 9 Grand LIAs, 93 Gold, 84 Silver and 91 Bronze Statues, as well as, 72 Finalists.
Ogilvy PR, New York wins three Grand LIAs, Creativity In PR; Health & Wellness and Integration, for CeraVe Skincare “Michael CeraVe”. Area 23, an IPG Health Company, New York; Creative X, Menlo Park take home two Grand LIAs each, while FCB NY and TBWA\Health Collective, New York were awarded one Grand LIA each.
Tom Beckman, Global Chief Creative Officer, Weber Shandwick and LIA Creativity In PR Jury President commented, “There are award shows in all industries. And they are all important to track development, identify trends and themes and inspire better work. Being on the jury is important work. Our job is to be curators; carefully selecting the pieces that not only outshines the rest in terms of strategy, creativity, execution and results, but also represent our time. We had a long three days in the PR jury. But I think in the end, everyone in the group felt it was worth it. The ambition was to look after the integrity of the jury, the integrity of LIA, and the integrity of the PR discipline. And my feeling is that we got there. Everyone spoke their mind, all work was debated, and I didn’t experience any politics.”
Moving south of the border, for the first time in the history of the Show, Peru wins a Grand LIA. Circus Grey achieved this milestone, bringing home the Design Grand LIA. Whilst, Brazil takes home the Creative Use of Data Grand LIA, awarded to MRM Brazil for “Samsung ThrowBack Deals”.
“We were quite unanimous actually when it came to the decision for the Grand LIA for Design. The work was so smart and beautifully executed. It was a great fusion of design, creativity and social impact”, stated Oskar Lübeck, Chief Creative Officer, Bold, Stockholm and LIA Design and Package Design Jury President.
Another first for the Show this year includes the first Grand LIA being awarded to Taiwan. Ogilvy Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention.
Japan and Thailand each brought home a coveted Grand LIA. Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA, whilst TBWA\Hakuhodo Inc, Tokyo brought home the Transformative Business Impact Grand.
Till Diestel, Managing Director / Chief Creative Officer, Serviceplan Germany, Munich and LIA Ambient & Activation, Billboard, Poster, Print Jury President, commented “The criteria to award a Grand LIA in our jury was that the idea needs to be simple and create emotions, but also the craft needs to be exceptional on all levels. It’s like the piece that will be remembered in 5 years, 10 years time.”
Our neighbors to the north outdid themselves bringing home 75 Statues including 4 Grand LIAs to Canada. Rethink, Toronto and Klick Health, Toronto were each awarded 2 Grand LIAs.
Jonathan Isaacs, Global Chief Creative Officer, TBWA\Health Collective and LIA Health & Wellness-Craft and Pharma & Medical-Craft Jury President, stated “I think Health & Wellness always has a high level of craft. This year in our jury the Pharma & Medical side showed up strong. In the Health & Wellness – Craft category, we awarded the Grand LIA to a beautiful stop-motion piece. When you talk about craft, it doesn’t get any more crafted than that.”
For Europe, Germany rises to the top of the European leaderboard taking home 85 Statues – 21 Gold, 26 Silver and 38 Bronze. Contributing to this were SERVICEPLAN Germany winning 32 Statues; Jung von Matt, Hamburg awarded 19 Statues and Scholz & Friends across Berlin and Hamburg winning 12 Statues.
Not to be outdone, the United Kingdom came in strong winning 67 Statues. AMVBBDO, London brought home the Use of Social Media & Influencers Grand LIA for Sheba “Gravy Race”.
France brought home two of the highly sought-after Grand LIAs. Congratulations go out to Marcel Paris for bringing home the Digital Grand LIA and the Online Film Grand LIA.
Italy fared well, taking home 39 Statues including two Public Service/Charity/NGO Grand LIAs. Indiana Production’s “Assume That I Can” was awarded the Health & Wellness Public Service/Charity/NGO Grand LIA and the Use of Social Media & Influencers Public Service/ Charity/NGO Grand LIA.
DAVID Madrid was awarded the Poster Grand LIA for JCDecaux. Spain was awarded a total of 32 additional Statues; 12 Gold, 11 Silver and 9 Bronze.
The Netherlands wins an impressive 17 Statues, including the Creative Strategy Grand LIA awarded to AKQA, Amsterdam.
Australia ranked #7 in the statue tally, winning 33 Statues; 2 Grand LIAs, 6 Gold, 7 Silver and 18 Bronze. The Production & Post-Production Grand LIA was awarded to Revolver, Sydney whilst The Monkeys, Part of Accenture Song, Sydney took home the Music & Sound Grand LIA.
Carol Dunn, Managing Director, Barking Owl, Los Angeles and LIA Music & Sound Jury President, stated “The Grand LIA was so big and bombastic you were impressed by it. You know someone hated it, but understood why it was being given the Grand LIA.”
Colenso BBDO, Auckland took home 14 Statues to New Zealand, including the inaugural Direct Grand LIA for “Skinny Phone It In” and the Billboard Grand LIA for “Adoptable. By PEDIGREE.”.
Barbara Levy, President of LIA, said, “This year, we have seen a lot of strong work in many categories. When you look at all the Grand LIAs and Gold that have been awarded, one thing stands out – only the best have won. Every jury has demonstrated that only work that moves the creative needle will be awarded. And many of the pieces of work that have won the Grand LIA will still be talked about in years to come. Congratulations to all our winners!”
Of The Year Awards will be announced 4th November.
This year 29 Grand LIAs were awarded:
Rethink, Toronto was awarded the Ambient & Activation Grand LIA for Coors Light titled “Coors Light’s Out”
Area 23, an IPG Health Company, New York was awarded the Audio & Radio Grand LIA for Siemens Healthineers titled “Magnetic Stories”
Colenso BBDO, Auckland was awarded the Billboard Grand LIA for PEDIGREE titled “Adoptable. By PEDIGREE.”
Creative X, Menlo Park was awarded the Branded Content Grand LIA for WhatsApp titled “We Are Ayenda”
Wolf BKK, Bangkok was awarded the Branded Entertainment Grand LIA for KFC Thailand titled “Uncle KFC’s Rice Bowl”
AKQA, Amsterdam was awarded the Creative Strategy Grand LIA for Pink Chip titled “The First Index To Put A Price On Bias”
MRM Brazil, São Paulo was awarded the Creative Use of Data Grand LIA for Samsung titled “Samsung ThrowBack Deals”
FCB NY, New York was awarded the Creativity In B2B Grand LIA for Spotify titled “Spreadbeats”
Ogilvy PR, New York was awarded the Creativity In PR Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Area 23, an IPG Health Company, New York was awarded the Creativity In PR – Public Service/Charity/NGO Grand LIA for Transgender Day of Visibility titled “In Transit”
Circus Grey, Lima was awarded the Design Grand LIA for UNACEM titled “Sightwalks”
Marcel, Paris was awarded the Digital Grand LIA for Orange titled “WoMen’s Football”
Colenso BBDO, Auckland was awarded the Direct Grand LIA for Skinny Mobile titled “Skinny Phone It In”
Klick Health, Toronto was awarded the Evolution Grand LIA for KVI Brave Fund titled “Voice 2 Diabetes”
Ogilvy PR, New York was awarded the Health & Wellness Grand LIA for CeraVe Skincare titled “Michael CeraVe”
Indiana Production, Milan was awarded the Health & Wellness – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”
Klick Health, Toronto was awarded the Health & Wellness-Craft Grand LIA for Café Joyeux titled “47”
Ogilvy PR, New York was awarded the Integration Grand LIA for CeraVe Skincare titled “Michael CeraVe”
The Monkeys, Part of Accenture Song, Sydney was awarded the Music & Sound Grand LIA for Sydney Opera House titled “Play it Safe”
Rethink, Toronto was awarded the Non-Traditional Grand LIA for Coors Light titled “Coors Light’s Out”
Marcel, Paris was awarded the Online Film Grand LIA for Orange titled “WoMen’s Football”
Ogilvy Taipei, Taipei was awarded the Pharma & Medical Grand LIA for HPV Cancer Prevention – The Life Bureau titled “Ep1. Freedom Hooray”, “Ep2. Love is Everything”, “Ep3. Hope Descends”
TBWA\Health Collective, New York was awarded the Pharma & Medical-Craft Grand LIA for Moderna titled “Ashe Versus”
DAVID Madrid, Madrid was awarded the Poster Grand LIA for JCDecaux titled “Meet Marina Prieto”
Revolver, Sydney was awarded the Production & Post-Production Grand LIA for Telstra titled “Better on a Better Mobile Network”
TBWA\Hakuhodo Inc., Tokyo was awarded the Transformative Business Impact Grand LIA for McDonald’s Hiring titled “No Smiles”
Creative X, Menlo Park was awarded the TV & Cinema Grand LIA for WhatsApp titled “We Are Ayenda”
AMVBBDO, London was awarded the Use of Social Media & Influencers Grand LIA for Sheba titled “Gravy Race”
Indiana Production, Milan was awarded the Use of Social Media & Influencers – Public Service/Charity/NGO Grand LIA for Coordown titled “Assume That I Can”