Cricket South Africa (CSA) is excited to announce that ARY Digital Network has been awarded the exclusive broadcasting rights for all cricketing matches in South Africa through to 2027.
All international fixtures hosted by CSA, will be broadcast on ARY’s premier sports channel, A Sports.
This landmark agreement reinforces ARY Digital Network’s commitment to bringing premier cricket content to audiences in Pakistan.
A Sports will deliver comprehensive coverage of CSA’s cricket events, including live broadcasts, expert analysis and exclusive behind-the-scenes content, providing Pakistani cricket fans with unmatched access to South Africa’s cricketing action. Pakistan is currently ranked fourth on South African cricket streaming, accounting for 9,1% of total global viewership.
“We are delighted to welcome ARY Digital Network and A Sports to our growing network of broadcast partners,” said Pholetsi Moseki, CEO of Cricket South Africa. “This agreement allows for matches hosted in South Africa to be broadcast exclusively to Pakistani audiences, allowing fans to experience our cricket events with the best possible coverage,” Moseki concludes.
“We are excited to secure this partnership with Cricket South Africa and offer their cricket events exclusively to viewers in Pakistan through A Sports,” said Salman Iqbal, Founder & CEO of ARY Digital Network. “This long-term agreement allows us to bring the thrill of South Africa’s cricket matches directly to Pakistani fans, enhancing our commitment to delivering world-class sports programming.”
Rathindra Basu, VP India & South Asia and Pan Regional Sales, APAC for IMG’s media business, added: “Pakistan is one of the world’s most passionate cricketing nations, and this deal will bring local fans live action from the Proteas on A Sports. Together with CSA, we’re continuing to deliver increased commercial opportunities for the sport and grow the Proteas’ audience worldwide.”
The broadcasting arrangement on A Sports will commence immediately, with all CSA matches scheduled through to 2027 being broadcast live and in high quality. Cricket fans in Pakistan can tune in to A Sports for comprehensive coverage and immersive cricketing experiences.
The deal, brokered by IMG, follows CSA’s recently announced agreement with Foxtel Group to broadcast the Proteas Men and Women’s international matches on Foxtel and Kayo Sports in Australia. IMG has worked with CSA for the past 30 years and manages the federation’s international media rights.