Most talked about brands is a monthly feature highlighting the ten brands that have registered statistically significant growth in word-of-mouth (WOM) metric amongst consumers in the UAE and KSA.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
In today’s digital world, a brand’s influence is measured by how much it’s talked about. People trust personal recommendations over ads, making word of mouth key to building loyalty and staying competitive. In this month’s most talked about brands, we have compared the performance of hundreds of brands in the UAE and KSA from 1st July to 31st July 2024 to investigate which brands have shown improvement in their WOM scores.
According to the data, Dettol has claimed the top spot as UAE’s most talked about brand of July 2024. The brand has claimed the top spot with a change in WOM scores of 6.2. iPhone, WhatsApp, Microsoft and KFC are the next four brands with positive movement in WOM scores.
Top 10 most talked about brands of the UAE (July)
In KSA, Google has claimed the top spot as the most talked about brand of July 2024. The brand has a change in WOM scores of 7.5. Tasali, 7Up, Nada and Maggi are the next four brands with positive movement in WOM scores.
Top 10 most talked about brands of KSA (July)
Methodology:
The brands with the biggest Word-of-Mouth surge highlights top ten brands that experienced the highest increase in Word-of-Mouth exposure scores in the UAE and KSA every month. The scores are based on responses to the question: ‘Which of the following brands have you talked about with friends and family in the past two weeks (whether in-person, online, or through social media)?’ The data was collected from surveys of adults aged 18 years and above residing in the UAE and KSA between 1st and 31st July 2024. Word of Mouth scores were calculated using a four-week moving average, and the change in scores for each brand was determined by comparing the highest and lowest scoring days within that period.
