Agencies and brands across five countries in the Middle East and Africa were awarded five Silver Pencils, four Bronze, and 52 Merits in The One Show 2024.
Ogilvy South Africa Cape Town led the region with five Silver Pencils and three Merits.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
The list of all The One Show 2024 Pencil winners in the Middle East and Africa, by country, is as follows.
Saudi Arabia
Bronze Pencil
Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai “ProtecTasbih” for SAUDIA in Direct Marketing, Physical Items
Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai “ProtecTasbih” for SAUDIA in Health & Wellness, Promotional Items
South Africa
Silver Pencil
Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio “Bread of the Nation” for ABInBev in Direct Marketing, Direct Marketing for Good
Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio “Bread of the Nation” for ABInBev in Experiential & Immersive, Experiential & Immersive for Good
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Direct Marketing, Experiential – Brand Installations
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Experiential & Immersive, Brand Installations
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Experiential & Immersive, Craft – Art Direction
Bronze Pencil
Promise Johannesburg “Finding the Forgotten Graduate” for PPS in Radio & Audio-First, Craft – Writing – Series
United Arab Emirates
Bronze Pencil
IMPACT BBDO Dubai with IMPACT BBDO Beirut “The Newspapers Inside the Newspaper Edition” for AnNahar Newspaper in Print & Promotional, Print & Promotional for Good
The count of One Show 2024 Pencil and Merit wins in the region, by country, is as follows.
Kazakhstan: 1 Merit
Morocco: 2 Merit
Saudi Arabia: 2 Bronze, 8 Merit
South Africa: 5 Silver, 1 Bronze, 15 Merit
United Arab Emirates: 1 Bronze, 26 Merit
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The showcase of all One Show 2024 Pencil winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.
The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.