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15 Nov 2024 09:30

Global Sports Marketing

ICC agrees deal with Sky to show ICC cricket in New Zealand

The International Cricket Council and Sky have  announced a new five-year deal for Sky to be the exclusive New Zealand broadcaster for all ICC men’s and women’s events through to the end of 2028.

Under the new partnership, Sky will broadcast 16 international events, including ICC Men’s and Women’s Cricket World Cups, ICC Men’s and Women’s T20 World Cups, ICC Champions Trophies, the World Test Championship Finals and U19 World Cups.

The first of these exciting events commences in June with the ICC Men’s T20 World Cup 2024 hosted in the USA and West Indies. This will be followed by the ICC Women’s T20 World Cup in Bangladesh in October and extends through to the ICC Men’s T20 World Cup 2028 in Australia and New Zealand.

All senior Men’s and Women’s World Cups will be broadcast live on Sky Sport and will stream on Sky Sport Now and Sky Go, ensuring that New Zealanders can watch World Cup cricket and follow the BLACKCAPS and WHITE FERNS in action when they play in top tier global events. Sky Sport will also broadcast the No Boundaries review show following all BLACKCAPS matches.

ICC Chief Executive, Geoff Allardice said: “We are thrilled to announce our partnership with Sky Sport in New Zealand. With the ICC Men’s T20 World Cup 2024 taking place next month, we are delighted to add Sky to our roster of broadcast partners ahead of the biggest ICC World Cup ever.

“Sky Sport’s extensive reach and commitment to providing comprehensive coverage make them an ideal partner as we continue to grow the sport and engage with audiences in New Zealand.”

Sky Chief Content & Commercial Officer, Jonny Errington, says that Sky is thrilled to be renewing its relationship with the ICC.

“We know our customers value being able to watch the best of international cricket from around the world, particularly when they involve New Zealand teams in action – so it is great to be able to add another chapter to our long-standing relationship with the ICC.”

 

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