The Marketing Society is excited to introduce four successful marketing professionals joining its board, coming from renowned companies including LIGHTBLUE, GVGL Marketing Management, Atlantis Dubai and, LEGO Group.
These new talents highlight the Society’s dedication to attracting top talent and cultivating an exceptional community of marketers.
The Marketing Society serves as a catalyst for the region’s most intelligent marketers, fostering, expediting, and uniting to succeed in both their professional journeys and their contributions to the industry. With a membership now exceeding 470 individuals in the UAE, the Society functions as a central hub for marketing professionals committed to advancing their skills, shaping the industry’s future, and creating positive local and global impacts.
The recently appointed board members bring a rich tapestry of diverse expertise to the forefront, amplifying the Society’s capability to propel innovation and inspire meaningful transformations in the marketing landscape. Among the newly welcomed board members are:
Craig Borthwick
Craig Borthwick – Partner, LIGHTBLUE. Craig is an accomplished marketing expert with 18 years of experience on a global scale, including leadership roles within agencies. In his position as Partner at LIGHTBLUE, Craig has not only achieved remarkable results with renowned global brands like MDLBEAST, NEOM, Porsche, PlayStation, and Tom Ford, but also provides strategic consultation on integrating government entities to support broader regional objectives and fostering platforms for emerging talent. Craig’s approach prioritizes the comfort of clients, partners, and the agency’s talent, even in challenging situations, leading to unprecedented growth, exceptional performance, and a notably positive work culture.
Ebru Tuygun
Ebru Tuygun – Managing Director, GVGL Marketing Management. Ebru is passionate about bringing brands’ purposes to life, worldwide. With two decades of leadership experience in renowned consulting companies like Deloitte and Accenture, she has overseen major global projects and earned recognition as one of the Middle East’s top CMOs. Ebru’s expertise lies in crafting marketing growth strategies, enhancing employer branding, and championing diversity initiatives. Her academic journey includes studying political science and international relations at Bogazici University and completing management and leadership programs at Harvard Business School and Stanford University Executive Education. Actively involved in initiatives promoting women’s leadership, Ebru serves as Chairwoman of IWBD’s Advisory Board, advocating for inclusivity and delivering speeches on women’s leadership in various global forums.
Hanan Eissa
Hanan Eissa – Vice President Marketing & PR, Atlantis Dubai. With over 23 years of hands-on experience in the marketing industry, Hanan oversees brand and performance marketing at Atlantis Dubai, including content creation, communications, media strategy, digital marketing, and customer insights by leading a global team. Notably, Hanan spearheaded the successful launch of Atlantis The Royal, one of 2023’s most talked-about resort openings worldwide and has been behind groundbreaking campaigns like the 10:35 track collaboration with Tiesto and Tate McCrae. Additionally, Hanan has orchestrated strategic marketing collaborations with renowned brands such as Parkwood, Valentino and most recently, managed a successful partnership with Louis Vuitton for Atlantis The Royal first year anniversary.
Ula Bieganska
Ula Bieganska – Head of Marketing, LEGO MEA. With over 17 years in marketing, Ula began her career at Procter & Gamble in Poland, then moved to Geneva for regional and global roles. A dream offer from LEGO Group took her to Prague, then Denmark, and finally Dubai, to the newly opened office enabling further brand expansion across the Middle East and Africa. Ula thrived on launching new campaigns and building the marketing team in the vibrant, cross-cultural environment, which inspired her to pursue her passion for writing. In August 2023, she fulfilled that dream with the publication of her first fantasy novel, “The Lizard.”
Alasdair Hall-Jones, Global Director of The Marketing Society and leading the charge in the region says, “As the GCC region continues to undergo dynamic growth, the Society is committed to championing the talented marketing community here. Hanan, Ebru, Craig and Ula are warmly welcomed additions to our growing board of exceptional individuals. As the region continues to thrive, we hope to thrive with it and with the abundance of expertise that our board members boast, we are sure to create meaningful change within the marketing industry.”
As The Marketing Society embraces its latest members, it simultaneously extends gratitude and farewells to departing board members whose tenure has concluded, acknowledging the substantial contributions made by them both.
Sally Edwards, Senior Advisor, Leisure Events and Festivals, Dubai Tourism
Rachel Dunn, Communications Director, Central and Eastern Europe, Middle East and Africa, Microsoft