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25 Dec 2024 18:08

Experiential Marketing Tech & Start Up

MRO Middle East and AIME unveils conference agenda set to push industry expansion

As a transit gateway for international flights, the Middle East continues to witness significant growth across its aviation industry. Driven by the increasing demand for new aircraft as part of fleet expansion plans and modernisation programmes, the Middle Eastern MRO market is projected to account for more than 11.5% of worldwide demand over the next ten years, resulting in $137 billion of MRO demand generated in the region.

Meanwhile, the Middle East’s commercial aircraft cabin interior market is predicted to increase from an estimated USD $0.93 billion in 2024 to USD $1.26 billion by 2030, driven by the need to enhance passenger experience and growing demand for premium economy.

Taking place from 5-6 March 2024 at Dubai World Trade Centre (DWTC), MRO Middle East and Aircraft Interiors Middle East (AIME) 2024 are set to make waves in the industry with a comprehensive agenda at the Go Live! Theater. More than 50 global and regional leaders will take to the stage to discuss the trends propelling this industry growth and provide critical learning opportunities. Confirmed speakers include Justin O’Donnell, Director Technical Operations at Riyadh Air; Jeffrey Wilkinson, CEO of DAE Engineering; Salman Iqbal, Senior Manager, Technical Sourcing & Contracts at Etihad Airways; and Andrii Kusyi, Technical Manager at Wizz Air.

The two day agenda, which is free to attend and live on the show floor, will cover key themes across the MRO industry, including workforce and supply chain challenges, sustainability, fleet management optimisation and the benefits of new technology, as well as regional market insights for India and on the cargo market.

During the panel ‘MRO: Sustainability – Where are we now?’, OEMs will discuss sustainability initiatives in the Middle East and what we can expect the see in the future, particularly as we approach the aviation industry’s net zero emissions by 2050 deadline. Kuljit Ghata-Aura, president of Boeing Middle East, Türkiye, Africa and Central Asia, comments: “At Boeing, we believe the future of aerospace is digital, autonomous, and sustainable. Operational efficiency is a crucial pathway contributing to our net-zero carbon emissions goal. Boeing continues to invest to ensure our aircraft have the latest equipment to support advanced procedures, and we also work with airlines, government customers, air navigation service providers and airports on efficiency improvements.”

Ziad Al-Hazmi, CEO of Lufthansa Technik Middle East, will also join a panel ‘MRO: Workforce Challenges – Explore Approaches to Retention, Training and Talent Attraction’. He comments: “We believe that investing in our workforce is crucial to our success. By focusing on retention, training, and talent attraction, we are able to build a skilled and dedicated team that drives our MRO business forward.”

In addition, a series of sessions will cover the latest developments and trending topics across the aircraft interiors market. These include the future of cabin design and in-flight entertainment and connectivity (IFEC) systems and their commercial potential, personalisation of experiences, opportunities and challenges in retrofitting and sustainability, among others.

Ahead of the session ‘Addressing the Challenge of Upkeep, Maintenance, and Repair Strategies for Airline Cabin Interiors’, Dr. Praveen Srivastava, Founder & CEO of AeroChamp Aviation, comments: “The cabin is the only area of the aircraft seen and felt by passengers from near, therefore aircraft interiors play an important role in a passenger’s overall perception of an airline. As competition rises and price elasticity of demand narrows, cabin appearance and comfort will play a vital role in passengers’ choice. At AIME, I look forward to discussing strategies to help overcome the challenges airlines are facing in cabin upkeep and maintenance. It is my endeavour to help airlines optimise their cabin maintenance cost through cutting-edge technology, part substitution and certification options and I am excited to exchange ideas with industry colleagues.”

Across the two days, the Onboard Hub will also display pace-setting products and free and interactive content, with a focus on the latest innovations in In-flight Entertainment (IFE) and Passenger Experience (PaxEx).

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