The appointment of Florian Pihs as VP of Growth and Prem Varatharajan as VP of Strategy & Consulting will unlock business growth, value-led consulting and experience innovation in APAC
Valtech, the experience innovation company helping brands like L’Oreal, Mars, and Audi transform into digital enterprises, strengthens its APAC leadership with the appointments of Florian Pihs as Vice President of Growth and Prem Varatharajan as Vice President of Strategy & Consulting. With Prem and Florian at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
Florian Pihs, VP of Growth, APAC
Florian Pihs, an industry leader with over 20 years of experience, joins Valtech to spearhead business growth across China and Southeast Asia. Based in Beijing China for more than two decades, Florian specializes in business transformation for global companies looking to expand into China, as well as Chinese companies looking to scale globally.
In his 11-year stint as the Global Client Partner for North China Digital Business Transformation at Publicis Sapient, he drove business growth and led major accounts like Nestle, P&G and Mercedes. His expertise lies in crafting bespoke client solutions, scaling offerings, and fostering innovation and agility.
Florian will focus on creating a unified and impactful go-to-market strategy for APAC, aligning Valtech’s offerings with the value delivered to clients. He will leverage marketing, demand generation, and partner alliances as key growth drivers, ensuring Valtech unlocks maximum business value for existing and new clients in the region.
“The opportunity to lead Valtech’s growth journey in APAC is truly exciting,” said Florian Pihs, VP of Growth, APAC at Valtech. “This market has a huge potential for business transformation given its rapid digitalization, making it fertile yet competitive for experience innovation. With Valtech’s ability to help businesses leap ahead through experiences that keep pace with shifts in customer expectations, it’s well-positioned to make a real difference in how businesses operate in APAC and how APAC customers experience the world.”
Prem Varatharajan, VP of Strategy & Consulting, APAC
Prem Varatharajan, a strategy and consulting veteran, brings over 15 years of experience spearheading multi-market transformation programs for Fortune 500 clients. His expertise spans technology, experience, and capabilities-led programs, demonstrated through his successful track record at Wunderman Thompson, Deloitte Digital, and Publicis Sapient.
Prem’s mission is to shape Valtech’s ‘Value Led Consulting’ offering in the region. With his deep understanding of Asian markets and the intricacies of marketing transformation, he will build and lead a robust consulting practice to drive strong business outcomes for clients.
“I am excited to join Valtech during a period of dynamic growth in APAC,” said Prem Varatharajan, VP of Strategy & Consulting, APAC at Valtech. “The company’s focus on value and experience-led transformation aligns perfectly with my own.”
The addition of Florian and Prem follow recent leadership hires for Valtech in APAC, including Ralf Zink as Chief Operating Officer, APMENA, and Shannon Dix as Managing Director, APAC.
“I couldn’t be more excited to reunite with and welcome Florian and Prem to Valtech here in the region,” says Shannon Dix, Regional MD for APAC. “They complement with our growth ambitions and reinforce our commitment of bringing best-in-class talents to help our clients transform their businesses.”
The company’s vision for a super region encompassing APAC and MENA further underscores its commitment to transforming businesses and exceeding customer expectations through experience innovation.
“Combining Prem’s strategic firepower with Florian’s growth expertise creates a formidable force in the APAC landscape,” says Patrick de Moustier, Managing Director APMENA at Valtech. “Their leadership will be instrumental in setting new standards for experience innovation and redefining best practices within APMENA.”
