Renowned brands including Absa Bank, Google, Microsoft, Nigerian Breweries, Qatar Airways, Telkom and leading agencies from across Middle East & Africa represented
The juries are announced for the WARC Awards for Middle East & Africa 2024 in association with LIONS.
Celebrating marketing with strategic brilliance and effective impact, this regional competition will be judged rigorously by top industry experts from leading agencies and renowned global and local brands.
John Bizzell, Awards Lead, WARC, said: “To judge the very best strategic and effective marketing campaigns in the Middle East & Africa, we have convened a stellar group of extremely knowledgeable and highly respected professionals from across the region to bring expertise and cultural insight to the judging process.”
The WARC Awards Middle East & Africa juries are:
Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth categories
Gugu Mthembu, Chief Marketing Officer, Telkom, South Africa – jury chair
Deepankar Rustagi, CEO, OmniRetail Technology Limited, Nigeria
Dina El-Dessouky, Head of Strategy & Insights, Leo Burnett MENA, Middle East and Africa
Juman Sleiman, Senior Strategist, Consultancy, Imagination Middle East, United Arab Emirates
Neema Masinde, Regional Lead Marketing Communications & Integrated Media, Beiersdorf, Kenya
Rawad El Dahouk, Head of Strategy and Planning, Wunderman Thompson, Saudi Arabia
Souheil Badaa, Chief Marketing Officer, Riaya Industries, Morocco
Walid Kanaan, Chief Creative Officer, TBWA RAAD, Lebanon
Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data categories
Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, United Arab Emirates – jury chair
Babar Rahman, Vice President Marketing, Qatar Airways, Qatar
Christine Amisi-Bwire, Media Director, Starcom East Africa/ALB, Kenya
Dawn Rowlands, CEO, Dentsu, Sub Saharan Africa
Elda Choucair, CEO, Omnicom Media Group, United Arab Emirates
Mosala Phillips, Chief Marketing Officer, Old Mutual, South Africa
Yssem Saadi, General Manager, Mindshare, Tunisia
Yvonne Gyefour, Chief Marketing Officer & Co-Head of Brand, Jumia Group NYSE: JMIA, Africa
Strategic Thinking category (new)
Carolyne Kendi, Chief Marketing Officer, Absa Kenya PLC, Kenya – jury chair
Anastasia Kim, Creative Strategy Lead, Google, United Arab Emirates
Angela Vic Kyerematen-Jimoh, National Digital Transformation Lead, Microsoft, Africa
Anton Reyniers, Head of Strategy, Impact BBDO, United Arab Emirates
Bogosi Motshegwa, Chief Strategy Officer & Founder, Thinkerneur, South Africa
Fred Akinmuyisitan, Head of Portfolio Strategy, CMI and Marketing Capabilities, Nigerian Breweries Plc (Heineken Nigeria), Nigeria
Maria Parsons, Head of Strategy, Grey Group, Qatar
Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe, Middle East, North Africa and Turkey
The juries will award Gold, Silver and Bronze accolades across the 12 categories. They will be guided by the frameworks of the WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders, which provide a consistent and universal benchmark.
The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will form a super jury to award the highly sought after Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
Key dates for The WARC Awards 2024 are:
Entry deadline: 6 February 2024
Middle East & Africa and other regional winners announcements: 20-25 May 2024
Global Grand Prix winners announcements: Cannes Lions Week 2024