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26 Dec 2024 18:41

Experiential Marketing

Eventex Awards announces 2024 Events Industry Trends Report

Eventex Awards, the most esteemed accolade in the world of events and experience marketing, has released The Eventex 2024 Events Industry Trends Report, which comprises and elaborates the insight of the events industry’s most prominent individuals and influencers about the trends that will shape the sector in 2024 and beyond.

The report includes several groups of contributors, namely the esteemed Eventex Awards 2024 jury members, Eventex Awards participants and winners, as well as other significant industry figures. As many as 59 event professionals from 25 countries all over the world contributed to the report, for a truly global events industry representation.

Some of the top trends mentioned in the report include the advent of Artificial Intelligence, the growing importance of sustainability, as well as increasing demand for personalization and immersion in events, among other trends.

“The events industry is at a crossroads. While emerging from the global pandemic more resilient than ever, the sector is facing another major challenge — embracing new technologies and AI in particular, while preserving the human connection that is behind the magic of every event. This report will help everyone prepare for the challenges ahead — and turn them into opportunities. We at Eventex Awards will be here to celebrate the outcome, as the events industry professionals once again prove that no challenge is too big for their unparalleled creativity and innovation.” notes Ovanes Ovanessian, Co-founder of Eventex Awards.

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