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05 Dec 2025 21:20

Advertising & Marketing Editor's Pick The Latest

Audi Middle East Introduces the Region to the Futuristic Audi AI:CON at the Museum of the Future

The Audi AI:CON excels in its primary mission to offer utmost comfort, advanced communication, and ultimate freedom during long journeys.

• Striking exterior design combines elegance, aerodynamics, and innovation.

• Powerful performance capabilities deliver exhilarating driving experiences on every journey.

Audi Middle East is thrilled to unveil the highly anticipated Audi AI:CON at the Museum of the Future in Dubai. The Audi AI:CON, a ground-breaking design study and technology demonstrator, represents the pinnacle of autonomous luxury sedans of the future. With its visionary features and unparalleled innovation, the AI:CON sets new standards for automotive engineering and showcases Audi’s commitment to shaping the future of mobility in the most extraordinary way.

The AI:CON is the third, and the latest of an esteemed line-up of iconic models and concept cars displayed at the Museum of the Future by Audi just this year, followed by the AI:RACE and S1 Hoonitron. This collaboration between Audi Middle East and the Museum of the Future, now in its second year, aims to captivate visitors with a series of ground-breaking Audi concept models, providing a glimpse into the future of mobility. Further prototypes and concept cars are scheduled to be unveiled later this year, enriching the partnership’s success.

With its focus on combining design, technology, and mobility, the Audi AI:CON perfectly embodies Audi’s commitment to pushing boundaries. The four-door 2+2 luxury sedan showcases the exterior and interior design of the next decades, making a bold statement with its sleek lines and uninterrupted surfaces. The exterior design features the characteristic inverted hexagonal Singleframe grille, lending it a sporty and futuristic appearance. The absence of conventional headlights and lighting units is replaced by fully digital display surfaces comprising hundreds of triangular pixel segments, creating versatile graphics and animations.

Inside the AI:CON, passengers are welcomed into an expansive and luxurious cabin. The absence of a steering wheel and a traditional dashboard creates a sense of openness and spaciousness. The interior features a lounge chair-inspired architecture with light-coloured, pillow-like upholstery elements. Illuminated lines of LEDs and touch-sensitive control panels offer a customizable and intuitive user experience, catering to the individual preferences of each passenger. Advanced control interfaces and connectivity options provide seamless integration of technology, enabling passengers to work, communicate, or relax during their journey.

Underneath its sleek exterior, the Audi AI:CON boasts a powerful electric drivetrain, incorporating four electric motors located in the front and rear axles. These motors deliver a combined power output of 260 kW and 550 Nm of torque, enabling electronically controlled, variable quattro all-wheel drive. The AI:CON prioritises efficiency and range, with a targeted lightweight construction and optimised aerodynamics contributing to a remarkable range of 700 to 800 kilometres on a single charge. Furthermore, the high-voltage system with 800 volts allows for rapid charging, with the battery reaching 80% capacity in less than 30 minutes.

The Audi AI:CON offers a complete range of modern communication and entertainment services. Passengers can enjoy movies, web browsing, video conferences, and social media interaction. Depending on their seat, they can use the large front display or a virtual head-up image on the windshield. The glass roof panels can block sunlight and adjust transparency with an electric voltage while integrated OLED lighting allows for precise mood lighting and interior illumination. The Audi AI:CON provides a new level of mobility, allowing passengers to work, communicate, relax, and even nap while the car autonomously and safely navigates.

Elmir Arnautovic, Audi Middle East Marketing and Communications Director, expressed his excitement about the arrival of the AI:CON, stating: “Bringing the Audi AI:CON to the Middle East represents a significant milestone for Audi and the region. This exceptional vehicle showcases our commitment to innovative mobility solutions and provides a glimpse into the future of luxury transportation. We invite everyone to visit the Museum of the Future and witness the AI:CON’s remarkable design and cutting-edge technologies first-hand.”

The Audi AI:CON is on display at the Museum of the Future as part of the “Tomorrow Today” exhibition until September 20th. Visitors have the opportunity to experience Audi’s vision of the future and witness the seamless integration of advanced technology, sustainability, and luxurious comfort.

 

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