Wunderman Thompson Saudi Arabia’s ‘Subconscious Order’ campaign for HungerStation has won the Grand Prix in the “Creative Commerce” at the Cannes Lions International Festival of Creativity 2023.
‘Subconscious Order’ campaign uses AI to help you discover the meal your subconscious mind is craving, then have it delivered right to your door from a local HungerStation restaurant. The campaign works by loading images of delicious HungerStation dishes onto your screen and analyzing eye-tracking data to see which meals “unlocked” your eyes and most attracted your attention.
For the third year in a row, Wunderman Thompson has won a Cannes Lions Grand Prix – and we actually won two!
Augmental’s MouthPad^ took home the Grand Prix for Innovation and Wunderman Thompson Peru and Wunderman Thompson’s Inclusive Experience Practice provided world-class brand support and brand experience for MouthPad^, which also won a Silver Lion in Heath & Wellness this week.
MouthPad^ is a revolutionary product for people with disabilities that allows them to control devices purely through the movement of their tongue and aims to push the boundaries of hands-free computing to make technology more human.
Wunderman Thompson Saudi Arabia and our Global Creative Data Team also won a Grand Prix in Creative Commerce for HungerStation’s ‘Subconscious Order’ – the first time in Cannes Lions’ 70-year history that Saudi Arabia has won a Grand Prix.
This amazing news continues our Grand Prix winning streak. It’s our second Grand Prix in Innovation, after Wunderman Thompson Argentina’s 2021 Innovation Grand Prix for Degree Inclusive. In 2022, our Minneapolis team won the inaugural Cannes Lions Grand Prix in Creative B2B for ‘Speaking in Color’ for Sherwin-Williams Coil Coatings.
The Grand Prix in Cannes is the highest accolade we can get for our work for our clients in the world. To win two Grand Prix is just unbelievable, especially if you think about the fact that we are a relatively new company, and one of them is the first that’s ever been awarded in Saudi Arabia. We have a long history, but we’ve only been Wunderman Thompson since 2019, so we couldn’t be happier: Daniel Bonner & Bas Korsten,Global CCOs, Wunderman Thompson
At Cannes Lions this week, our Wunderman Thompson US team and Mindshare won a Silver Lion in Media Planning and a Bronze Lion for PR Effectiveness for ‘#StandUpToJewishHate – Blue Square’ for The Foundation to Combat Antisemitism.
Wunderman Thompson Benelux took home a Bronze Lion in PR Use of Events & Stunts for ‘The Mammoth Meatball’ for Vow, and Wunderman Thompson Turkey won two Bronze Lions for Heinz ‘Is That Heinz?’ – one in Creative B2B Breakthrough on a Budget and a second for Brand Experience & Activation.