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03 Oct 2024 20:50

Advertising & Marketing Editor's Pick The Latest

๐—›๐—ฎ๐˜ƒ๐—ฎ๐˜€ ๐—”๐—ฐ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐˜€ Digital Marketing Agency ๐—ฃ๐—ถ๐˜ƒ๐—ผ๐˜๐—ฅ๐—ผ๐—ผ๐˜๐˜€

(Left to right): Shibu Shivanandan, Rana Barua, Mohit Joshi, Dhruvi Joshi, Hetal Khalsa and Yogesh Khanchandani

PivotRoots will be integrated into Havas Media India as part of the networkโ€™s strategy to strengthen its digital, performance and integrated solutions

Havas has announced the acquisition of PivotRoots, one of India and UAEโ€™s leading digital marketing and communications agencies. The networkโ€™s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havasโ€™ commitment to positioning the network for expansion in these key markets.

Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is one of the fastest-growing marketing and communications agencies, providing cutting-edge solutions to clients across a wide range of industries in India and the UAE. PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others.โ€ฏBeing a fully integrated agency, PivotRoots is a leading provider of solutions in brand and performance marketing, UI/UX, digital content creation, and marketing technology through its recently launched division PivotConsult.

The acquisition will allow Havas Media India to tap into PivotRootsโ€™ deep understanding of the Indian and MENA markets and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots’ local expertise with the group’s global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale.

The addition of PivotRoots strengthens HMGIโ€™s powerful roster of agencies and specialized divisions which includesโ€ฏmedia networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRootsโ€™ state-of-art digital capabilities, supplemented withโ€ฏHavas Media’s meaningfulโ€ฏmedia experiences (Mx)โ€ฏapproach will allow HMGI to offer a uniqueโ€ฏaudience-first data-driven solution to the clients. This acquisition not only bolsters Havas’ position in the industry but also demonstrates the company’s commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.

“We are thrilled to welcome PivotRoots to the Havas family,” saidโ€ฏYannick Bollorรฉ, Chairman of Vivendi, and Chairman & CEO of Havas. โ€œThe acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.โ€

Bollorรฉโ€ฏelaborated, “We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India’s and Havas Indiaโ€™s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.โ€

Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services, and results to our clients. We are proud of what we have achieved at PivotRoots in India and MENA so far, and we look forward to the next chapter in our journey.”

“I’m delighted to welcome Shibu and the PivotRoots team to the Havas Familyโ€, said, Rana Barua, CEO, Havas India. He further added, โ€œThis acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.โ€

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